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    Wednesday, July 10, 2024

    EurAfrican Forum 2024: APO Group Chairman, Nicolas Pompigne-Mognard to Share Insights on African Sports, Development

    Previous editions of the EurAfrican Forum have been graced by the presence of the esteemed Presidents of Ghana, Mozambique, and Angola.

    Nicolas Pompigne-Mognard, APO Group Chairman

    The esteemed pan-African communications consultancy and press release distribution service, APO Group, is pleased to announce the participation of its Founder and Chairman, Nicolas Pompigne-Mognard, as a guest speaker at the seventh edition of the prestigious EurAfrican Forum 2024 (www.EurAfricanForum.org). This significant event, organized by the Portuguese Diaspora Council, will be held at the esteemed NOVA School of Business and Economics in Cascais, Portugal, from the 15th to the 16th of July, 2024.

    The EurAfrican Forum, established in 2018 under the leadership of Professor José Manuel Durão Barroso, former President of the European Commission and current Chair of the Board of Gavi, The Vaccine Alliance, serves as a dynamic platform for fostering collaboration between Europe and Africa. Previous iterations of the forum have been graced by the presence of esteemed leaders, including the Presidents of Ghana, Mozambique, and Angola, as well as a distinguished gathering of influential leaders, policymakers, and industry experts.

    Commenting on his participation, Pompigne-Mognard said, “I am honoured to join this distinguished forum and share insights on how the sports industry can be a catalyst for the growth of the continent. Sports go beyond entertainment. It is widely recognised by development actors as a catalyst and an enabler of human development and social good, offering opportunities for jobs and revenue generation through sponsorships, broadcasting rights, merchandise sales, venue management, tourism, infrastructure development, event management, hospitality services, sports technology, and fan engagement. Sports can also influence urban development by revitalising areas through the construction of stadiums and sports complexes, contributing to local economies.”

    Pompigne-Mognard is a member of the Advisory Board of the World Football Summit.

    In June 2023, he assumed the role of Special Advisor to the President of Rugby Africa, the governing body of rugby in Africa. In this capacity, he provides expert advice and guidance on specific issues and areas of responsibility related to rugby and matters of interest on the African continent.

    APO Group, a wholly-owned subsidiary of Pompigne-Mognard, has served as FIFA's pan-African public relations agency for the past three years. The group also provides pan-African public relations services to the NBA and the Basketball Africa League. Additionally, APO Group serves as the strategic partner of the Olympic Movement in Africa (ANOCA).


    From 2017 to 2022, APO Group held the esteemed position of Main Official Sponsor of Rugby Africa. In 2023, our partnership evolved, and we became Rugby Africa's official public relations partner and sport marketing agency. APO also proudly sponsored Africa's inaugural World Tour cycling team, NTT Pro Cycling, from 2020 to 2022, and the prestigious Lux Afrique Polo Day from 2019 to 2021. We maintain strategic alliances with the International Press Sport Association (AIPS) and serve as the official partner of the OM Africa development program, a remarkable initiative of the renowned French football club, Olympique de Marseille.

    Recently, The Beast Foundation, a prominent sports and education programme established by former Springbok rugby legend and Rugby World Cup winner, Tendai Mtawarira (The Beast), selected APO Group as its exclusive public relations partner.

    Pompigne-Mognard was recognized as one of the 100 Most Influential Africans in 2023.

    Other APO Group representatives attending the EurAfrican Forum 2024 are João Marques, Director of Strategy, and Eleanor Legge-Bourke, Senior Growth Director.

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