Tiwatope Omolara Savage, known professionally as Tiwa Savage has consistently maintained her position as Nigeria’s leading female artist for an extended period. This assertion is widely accepted within the music industry.

The only other female artist present at the event was Yemi Alade. However, her presence was brief. Although Simi, Teni, and a few others made an effort to engage with the audience, they were unable to achieve significant success.

Subsequently, the emergence of Temilade Openiyi, known professionally as Tems and Oyinkansola Sarah Aderibigbe, known professionally as Ayra Starr has significantly altered the music landscape. Even Tiwa Savage, a prominent figure in the industry, is likely feeling a sense of urgency to maintain her position in the face of this new competition.

The recent announcement by Spotify, a leading global music streaming platform, revealed that Ayra Starr and Tems have achieved remarkable success by becoming the most streamed Nigerian artists worldwide. This development further solidifies their growing influence in the global music industry.

It Is often said that statistics do not deceive. With their recent successes, Tems and Ayra Starr are posing a significant challenge to the dominance of Tiwa Savage in the Afrobeats genre. Tiwa Savage has undoubtedly achieved remarkable success in the past, but these two rising stars are rapidly gaining ground and could potentially surpass her if she does not adapt and innovate her approach.

Although there may be some debate, it is undeniable that these three individuals are among the most accomplished and talented in Nigeria, both domestically and internationally. It Is no coincidence that they share several common traits. To excel in this field, one must possess the qualities that these remarkable women embody. Firstly, they are all exceptionally beautiful and immensely gifted.

Their vocal quality, lyrical depth” sensuality, stagecraft, attitude, and other factors have set them apart and above the competition. It is unsurprising that they receive more international engagements than any other group due to the allure of these qualities. As a result, they command higher paychecks and performance fees than their peers.

Tiwa Savage
Vocal quality

The vocalists in question possess remarkable vocal abilities and a wide range. While they share similarities in their ability to evoke emotions such as nostalgia, pleasure, and bliss, Tems stands out with her distinct, slightly hoarse vocal quality. Simi is often mentioned in discussions about talented vocalists, and rightfully so.

Naturally, many individuals would mention Simi in this discussion, and they may not be entirely incorrect. However, it is important to note that Simi does not possess the same level of stage presence or captivating energy as the other three individuals when they are performing.

Ayra Starr
Lyrical depth

Afrobeats, a genre of Nigerian music, has captivated global audiences with its infectious rhythms, compelling storytelling, and innovative sound fusions. Its ability to transcend cultural and geographical boundaries is truly remarkable, as evidenced by the recent announcement from Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. On Wednesday, she revealed that Tems, Ayra Starr, and 28 other Nigerian artists are among the most streamed artists globally.

Tiwa Savage, Ayra Starr, and Tems consistently demonstrate exceptional lyrical prowess. Their musical compositions seamlessly blend “engaging narratives and groundbreaking sonic fusions,” delving into universally relatable themes such as romantic love, joyous experiences, urban influences, and even traditional folklore.

Tems
Sensuality

From a business perspective, it is undeniable that incorporating elements of sensuality and physical attractiveness can be an effective marketing strategy in the entertainment industry. Individuals such as Tiwa Savage, Ayra Starr, and Tems possess not only natural beauty but also an undeniable charisma that captivates audiences, evoking feelings of pleasure, satisfaction, and a profound emotional connection.

Stagecraft

The stage presence of these three women is not solely reliant on dance. While they may have backup dancers for more intricate choreography, their unique talent lies in their ability to command attention and captivate the audience through their captivating and dramatic performances.

Tiwa Savage and Ayra Starr are leading examples in this regard; their fashion sense and style, as well as the sensual rhythmic movements of their bodies, communicate a great deal. Ms. Tems is also quickly catching up, as her recent performances have included some sensual teases and artistry.