The collaboration with Spotify further propelled the success of the event. Both brands eagerly anticipate expanding their partnership in the future.
The event took place at Onomo Casablanca City Centre on July 14, where the Onomo X Spotify Summer Fest welcomed over 400 enthusiasts of music, fashion, and cuisine, featuring performances by both internationally acclaimed artists and emerging talents from Morocco and across the continent.
The Onomo X Spotify Summer Fest serves as a vibrant celebration of African culture, talent, and innovation. This partnership reflects a shared vision and dedication from both brands to create a platform that promotes music from Africa and its diaspora, thereby introducing local and international audiences to the rich diversity of musical talent the continent has to offer.
By establishing the first Afro festival in Morocco, Onomo Hotels is swiftly emerging as a leader in Africa’s lifestyle sector and a strong advocate for the continent’s rapidly evolving musical and cultural scene.
“We are so proud of the success of this year’s summer festival in Casablanca and the first-of-its-kind partnership with Spotify, a platform committed to connecting artists with fans in meaningful and innovative ways., For Onomo Hotels, the festival is a direct translation of our brand pillars and our Africa Finest Label, demonstrating our dedication to promoting talent and culture in our hotels,” said Julien Renaud, Chief Executive Officer of Onomo Hotels.
“The Onomo Hotels brand extends further than hotel accommodation. Through events like the festival, our aim is to create a lifestyle experience that will enable our guests and our Onomo Fans community to immerse themselves in the true essence of Africa’s rich culture and diversity. This aligns perfectly with our core values and our brand's vision of reimagining not only how the world sees Africa but how Africa presents itself to the world,” added Renaud.
The partnership with Spotify further enhanced the success of the event, with both brands expressing their commitment to deepening the collaboration in the future. The festival's reach was expanded to online audiences through the launch of an official playlist on Spotify, allowing fans to explore the music of the lineup in greater depth.
"At Spotify, we continually strive to create touchpoints that bring artists and their fans closer through innovative product features and unique off-platform experiences. African culture is deeply embedded in Morocco, and we were thrilled to collaborate with Onomo on an event that brought the industry together and celebrated the vibrant mosaic of African music. Seeing the incredible reactions from fans both online and offline was truly rewarding," said Naoufal El Amrani, Senior Artist and Label Partnerships for Maghreb.
In addition to the substantial reach generated by festival attendees, the participating artists collectively boast an impressive Spotify play count of nearly 30 million.
- Moroccan rapper, Stormy;
- Moroccan singer and DJ, Kawtar Sadik;
- Key figure on the Afro DJ scene, French-Cameroonian DJ and producer, Dre Tala;
- Rising star on the Moroccan music scene, Ramoon;
- Moroccan R&B and soul artist, Flomine;
- Senegal based afro-electro DJ Wutangu; and
- French artist, Vacra.
This collaboration underscores both brands' dedication to honoring culture and fostering opportunities for artists and local communities to engage and connect.
