As of the conclusion of 2023, there was a notable decline of 3% in diaspora remittances to Nigeria, resulting in a decrease from over $20 billion in 2022 to $19.5 billion, as reported by the World Bank. While this reduction can be partially attributed to the broader trend of a protracted recovery from the impact of the COVID-19 pandemic, there are additional contributing factors.
Presently, neither the post office nor any mobile money
operator is offering cross-border remittance services. However, Seerbit, an
online payment gateway, has emerged as a solution provider, offering products
and infrastructure that facilitate seamless payment collection across Africa.
The company positions itself as a plug-and-play payment solution suitable for
businesses of all sizes.
By integrating Seerbit’s solutions, local businesses can
enhance their operational efficiency and unlock their full potential. This
implies that small businesses, for instance, will no longer be burdened with
the manual collection of payments from local or international customers, nor
will they need to initiate and reconcile payments. Seerbit assumes
responsibility for these tasks, alleviating the administrative burden for
businesses.
Essentially, Seerbit is a platform that provides businesses
with the necessary digital tools to facilitate payment processing from their
customers.
In a recent conversation with Hi-Tech, the company’s Founder
and CEO, Omoniyi Kolade, highlighted the challenges faced by customers in
Africa due to limited internet access and financial services. Seerbit’s
intervention aims to overcome these obstacles and empower businesses to deliver
optimal services to their customers.
“At Seerbit we place value on educating our target audience
on the ‘how-to’ of payment platforms, and also on broader business insights
relevant for their operational success. We specialize in building scalable
payment infrastructure, by deeply understanding our clients’ business models,
we create customized solutions that expedite market entry and optimize payment
processes across their entire value chain.”
In the meantime, numerous other platforms take pride in
their ability to accomplish all of these tasks. However, Mr. Omoniyi asserts
that the primary distinction between his organization and others in the paytech
industry lies in the approach employed to address these concerns.
“At Seerbit, we recognise that the majority of Africa’s
transactions are still happening offline despite the digital boom and the
growing trend of digital commerce on the continent. Our payment solution
focuses on bridging the gap between online and offline usage, with innovations
that defy boundaries. This helps merchants across the globe reach a larger
audience, scale their operations and on overall satisfy all types of customers
in the most seamless way.
Kolade elucidated that Seerbit’s platform is meticulously
crafted upon the cornerstone of collaboration. By forging strategic
partnerships with esteemed financial institutions and other pivotal entities
within the ecosystem, the company has successfully established a robust network
that facilitates seamless transactions.