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Infinix, a modern technology brand designed for the youth market, continues to experience significant growth, achieving its fifth consecutive quarter of year-over-year expansion. As reported by IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix saw an 18.8% rise in global smartphone shipments in Q2 2024 compared to the same timeframe last year, further enhancing the brand's presence in international markets.
“The remarkable results achieved by Infinix in Q2 2024 highlight our unwavering commitment to innovation and our profound understanding of consumer preferences worldwide. We will persist in elevating our products and services, fostering meaningful interactions with our customers, and driving technological advancements to uphold our dedication to empowering young people,” stated Tony Zhao, General Manager at Infinix.
Consistent Impressive Growth
Infinix's growth trajectory remains noteworthy, securing a position among the top five market shares in over 20 significant global markets. The brand has retained its leading status in key regions such as the Philippines and Pakistan, while rapidly growing markets like Malaysia, Indonesia, Algeria, and Saudi Arabia have reported year-over-year shipment increases ranging from 50% to an impressive 469% in Q2 2024.
This ongoing success is fueled by Infinix’s commitment to delivering innovative products and actively engaging with consumers. In the first half of 2024, the brand introduced the feature-rich NOTE 40 series, which includes the first proprietary Cheetah X1 chip, the groundbreaking All-Round FastCharge 2.0, and Infinix MagKit, all designed to provide a seamless 24/7 user experience. Furthermore, Infinix partnered with BMW Group Designworks to develop a stylish and powerful Racing Edition smartphone.
Infinix’s GT 20 Pro gaming smartphone has set a new benchmark as the first device in its price range to incorporate a dedicated gaming display chip. This innovation positions the GT 20 Pro among the initial smartphones globally capable of running PUBG Mobile and Honor of Kings at 120FPS. To enhance its technological advancements, Infinix has collaborated with renowned gaming intellectual properties and major esports events such as PMSL, PMWC, MAL, and MDL. Furthermore, by hosting gaming tournaments, Infinix has strengthened its ties with mobile gaming fans.
Highlighting its commitment to empowering the younger generation, Infinix’s focus on innovation extends beyond its products to meaningful social initiatives. As a responsible global entity, Infinix partners with UNESCO and Google to deliver AI and robotics education to teenagers through CogLabs workshops. The company has also established strategic alliances with MediaTek and Honor of Kings to advance mobile gaming technology. Additionally, in partnership with Samsung’s System LSI Business, Infinix has launched industry-leading features, including the world’s first 108MP AI-driven deep learning algorithms.
These technological advancements and social initiatives have garnered Infinix recognition as the sixth most innovative brand in the Asia-Pacific region by Fast Company and a spot in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. With a strong focus on market growth and brand development, Infinix remains dedicated to technology and product innovation aimed at empowering youth worldwide.
Malaysia NO.4: Infinix Surges to 4th Place in Malaysia with 268.5% YoY Growth
Infinix’s rapid ascent in Malaysia has driven its market share from 3.3% at the end of 2023 to 11.1% by Q2 2024. Surpassing Realme, Apple, and OPPO, Infinix now holds the 4th position in the market. With a 37.1% quarter-on-quarter increase and an impressive 268.5% year-over-year growth in Q2 shipments, Infinix has become the fastest-growing brand among the top 5 in Malaysia.
Indonesia NO.5: Infinix Achieves 5 Quarters of Growth, Nears Top 4 Brands in Indonesia
Infinix’s market share in Indonesia hit 14.4% in Q2 2024, securing the 5th position and closing the gap with top 4 brands. Shipments in the second quarter grew 24.0% from the previous quarter and 55.9% YoY, making it the only brand in the top five to maintain a high growth rate. The brand has now achieved positive year-over-year growth for 5 consecutive quarters.
Philippines NO.1: Infinix Maintains Market Leadership in the Philippines
Infinix solidified its position as the market leader in the Philippines with a 16.1% market share in Q2 2024.
Pakistan NO.1: Infinix Hits Record with 1.1 Million Units Shipped in Q2
Infinix shipped over 1.1 million units in Pakistan during Q2, marking a 272.3% year-over-year increase and reinforcing its dominant market share.
Algeria NO.2: Infinix Soars with 469.1% YoY Growth in Algeria
Infinix’s market share in Algeria skyrocketed from 8.5% at the end of 2023 to 27.0% in Q2 2024, securing 2nd place. Shipments surged 36.0% quarter-on-quarter and an impressive 469.1% year-over-year.
Saudi Arabia NO.4: Rapid Growth Continues with 50.7% YoY Shipment Increase
In Q2 2024, Infinix captured 6.8% market share of the Saudi Arabian smartphone market, placing 4th. Shipments increased by over 50% year-over-year, marking the highest growth rate among the top 5 brands.
Tanzania NO.3: Strong Market Position Secures 3rd Place
In Tanzania, Infinix holds a 19.7% market share in Q2 2024, securing the 3rd spot.
Egypt NO.4: 21.2% Quarter-on-Quarter Growth
Infinix achieved a 21.2% increase Quarter-on-Quarter in shipments in Egypt in Q2 2024, reinforcing its 4th place market position.
Uganda NO.3: Consistent Growth
Infinix continues to perform strongly in Uganda, retaining its 3rd place position in Q2 2024 in the market.
Kenya NO.4: Reliable Growth Secures 4th Place
Infinix’s shipments in Kenya increased by 6.0% in Q2 2024 compared to the previous quarter, maintaining its 4th place market position.
Established in 2013, Infinix is a modern technology brand designed for the youth market. Operating in more than 70 countries and regions, Infinix offers advanced technology, fashionable designs, and exceptional performance. Our diverse range of products features smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix earned recognition in Kantar and Google’s top 50 Chinese Global Brand Builders Report and achieved sixth place in Fast Company’s World’s Most Innovative Companies of 2024 within the Asia-Pacific region.