Vodafone plans to enhance the availability of Google's AI-driven Pixel devices by leveraging its 5G network in Europe, while also continuing to support the Android ecosystem.
Major global technology firms are vying to attract customers to upgrade their smartphones by incorporating innovative generative AI features, with companies like Apple, Google, and Samsung providing a range of visual, text, and audio capabilities powered by AI.
By 2025, Vodafone intends to offer Google One AI Premium subscription plans, which will include Gemini Advanced, in select countries.
Additionally, Vodafone will utilize Google Cloud's enterprise-ready AI platform as part of this expanded collaboration.
Google is competing in the AI sector against firms such as OpenAI, which has backing from major players like Microsoft and NVIDIA.