The updated policy will focus on previously overlooked opportunities, aiming to position Ethiopia as a premier tourist destination. Although there has been recent growth in tourism revenue and visitor numbers, the country's infrastructure remains inadequate, hindering its ability to capture a larger share of the global tourism market. The 2023 report from the International Congress and Convention Association indicates that, despite being the third-most diplomatic nation worldwide, Ethiopia struggles to attract conference participants and other tourists.
Ethiopia is rich in tourism resources, featuring a variety of cultural, historical, and natural attractions. Recent and ongoing initiatives, such as the Beynouna Village project near Metehara, are anticipated to increase visitor numbers. Inaugurated by Prime Minister Abiy Ahmed (PhD), Beynouna Village has emerged as a significant draw for tourists. The Prime Minister noted, "Although it was challenging to construct, it now serves as a symbol of tourism advancement," and expressed optimism for rapid growth in tourist arrivals.
Maryam Slim, the World Bank Country Director, praised Ethiopia's commitment to tourism development, emphasizing the positive effects of infrastructure enhancements throughout the country, especially in Addis Ababa. Beynouna Village is not only generating revenue for the government but also providing economic opportunities for local communities engaged in cattle breeding and hospitality.
Tourism Minister Selamawit Kassa emphasized that the government is focusing on initiatives aimed at establishing Ethiopia as a leading tourist destination. Addis Ababa is increasingly recognized as a center for conference tourism, bolstered by recent initiatives led by the Prime Minister.
The sector of agricultural tourism, which is gaining traction in Ethiopia, is also poised for growth. Tourism State Minister Sileshi Girma highlighted during the recent World Without Hunger Summit in Addis Ababa that the updated policy will leverage the potential of this sector.
According to a report from the Ministry of Tourism, tourism is expected to make a significant contribution to Ethiopia's economy in the coming years. The United Nations World Tourism Organization's 2024 forecast anticipates a notable increase in tourist arrivals for Ethiopia and other African countries, indicating a bright outlook for the industry.
As Ethiopia advances toward becoming a prominent global tourism destination, its commitment to policy reform, infrastructure enhancement, and innovative initiatives demonstrates a strong vision for economic transformation through tourism.