Olufemi Adeyemi 

Polo Luxury, in collaboration with Montblanc, has introduced the Great Gatsby collection in Lagos, marking a pivotal moment for Nigeria's luxury sector. The exclusive event, recently held at The Penthouse, Providus Bank in Victoria Island, celebrated 'The Great Gatsby,' showcasing Montblanc's exceptional craftsmanship and its commitment to merging historical significance with artistic expression.

A statement released on Thursday indicated that the gathering attracted collectors, thought leaders, and brand supporters, who were invited to explore Montblanc's latest high-artistry writing instruments. This collection, inspired by F. Scott Fitzgerald’s renowned novel, embodies the ambition and sophistication of the Jazz Age, fusing the allure of the Roaring Twenties with Montblanc’s legacy of elegance.

During the event, John Obayuwana, Managing Director of Polo Luxury, commended the partnership. "This collaboration highlights our mutual dedication to excellence, craftsmanship, and enduring artistry," he remarked. 

L-R: Wholesale Director and Managing Director for Africa, Montblanc, Johann Dahann; Executive Director, Polo Limited, Jennifer Obayuwana; and Managing Director, Polo Limited, John Obayuwana at the exclusive Great Gatsby-themed Collectors Cocktail to launch Montblanc’s Great Characters Homage to The Great Gatsby collection in Nigeria held in Lagos on the 18th of December 2024.
Johann Dahann, Montblanc’s Managing Director for Africa, characterized the event as a tribute to Nigeria’s flourishing luxury market. "Tonight not only honors our Great Gatsby collection but also the dynamic community of collectors and luxury aficionados in Nigeria. We are privileged to link Montblanc’s heritage with the culture and sophistication of Lagos," Dahann stated.

Attendees were enveloped in a 1920s ambiance, with Art Deco-inspired decorations and jazz music enhancing the experience. The limited-edition writing instruments in the collection feature elaborate details that reflect the elegance and opulence of Gatsby’s era. 

The Lagos launch reinforced Montblanc’s commitment to Nigeria as a key market, with intentions to expand its footprint in Africa’s burgeoning luxury goods industry. Polo Luxury stands as a premier retailer in Nigeria, focusing on luxury items, particularly high-end fashion, accessories, and writing instruments.

Montblanc is a prestigious German luxury brand known for its exceptional craftsmanship in producing premium writing instruments, timepieces, jewelry, and leather products.