From gaining international acclaim to forming transformative partnerships, TECNO’s journey throughout the year reinforced its identity as a brand motivated by purpose rather than mere performance.
In 2024, TECNO’s commitment to excellence was recognized through several prestigious industry awards, showcasing its focus on collaboration, innovation, and consumer engagement. The journey began in July with the Force of Collaboration Award at the TrendUpp Awards, which highlighted TECNO’s strong relationships with creators, key opinion leaders (KOLs), and digital influencers. This award represented not just a singular achievement but a long-term strategy for partnerships that foster mutual growth.
By September, TECNO’s achievements accelerated with two awards at the Marketing Edge Awards—Outstanding Smartphone Brand of the Year and Outstanding New Product of the Year for the innovative TECNO CAMON 30. The recognition of the CAMON 30 underscored TECNO’s commitment to user-focused design and exceptional product quality, reinforcing its leadership in smartphone innovation.
October brought further accolades as TECNO was named the Most Outstanding Smartphone Brand in Consumer Engagement at the Brandcom Awards. This honor, recognized by the public, affirmed TECNO’s strategy of engaging consumers through immersive activations and interactive experiences.
Additionally, TECNO’s design excellence was acknowledged with the CAMON 30 receiving a Platinum Award at the Muse Design Awards, while the PHANTOM V Fold and PHANTOM V Flip earned Gold Awards at the French Design Awards. These honors highlighted TECNO’s ability to merge aesthetic appeal with functionality, ensuring that their devices not only perform exceptionally but also provide a remarkable user experience.
Awards may highlight excellence, but partnerships foster connections. TECNO’s collaboration with the Africa Cup of Nations (AFCON) in Côte d’Ivoire transcended mere sponsorship, creating immersive watch parties for fans throughout Nigeria and enhancing their engagement with the tournament.
Moreover, TECNO's influence extended beyond the sports arena, as the company committed to renovating 100 football pitches across Africa. The first project, located in Lagos, is nearing completion and will provide young athletes with a venue to develop their skills and pursue their aspirations.
In the realms of entertainment and technology, TECNO's presence expanded significantly. The brand's sponsorship of the Africa Magic Viewers’ Choice Awards (AMVCA) supported filmmakers by backing the Best Cinematographer category and encouraging innovative storytelling through tools like the TECNO CAMON 30. During Nigerian Idol Season 9, TECNO promoted emerging musical talents, merging technology with artistic expression.
Pop culture experienced a dynamic shift with TECNO’s collaboration with the Transformers franchise, leading to the launch of the eye-catching TECNO SPARK 30 Pro Transformers Edition. The integration of technology into reality television was evident in TECNO’s partnership with Big Brother Naija (BBN), where the brand engaged contestants with two interactive tasks and offered viewers opportunities for substantial rewards. Additionally, partnerships with Google and MTN provided users with enhanced app capabilities and exclusive access to 5G-enabled devices, along with data packages that ensured high-speed connectivity.
Reflecting on TECNO’s journey in 2024 reveals a narrative of purpose, advancement, and community. It illustrates how a brand can evolve from a mere product manufacturer to a partner in enriching experiences. As 2025 approaches, one thing remains clear—TECNO’s brilliance is not just a fleeting moment; it represents an ongoing movement that is far from finished.
