Beauty entrepreneur and CEO of Beauty By AD, Adeola Adeyemi, also known as Diiadem, has been announced as one of the cast members for the new season of The Real Housewives of Lagos (RHOLagos), joining Sophia Momodu and Dabota Lawson.
The new season of The Real Housewives of Lagos (RHOLagos) debuts, January 12, 2025, featuring fresh faces joining the dynamic ensemble of Mariam Timmer Adeyemi, Laura Ikeji, and Carolyna Hutchings.
Introducing Sophia Momodu, Dabota Lawson, and Adeola Adeyemi, also known as Diiadem, these newcomers are poised to inject excitement, ignite drama, and showcase high-society elegance on our screens.
Diiadem, a prominent beauty entrepreneur and influencer, emphasizes her intention to present her true self on the show. “I’m just going to continue to be me. Eventually, the world will adjust,” she stated. With a rich heritage that blends Yoruba and Igbo cultures, she has made her mark in the Nigerian beauty sector, focusing on inclusivity and celebrating diverse beauty through her products.While dedicated to advancing her brand and showcasing her best self, Diiadem is also ready to confront any drama that may arise. “I don’t know how to be a coward or pretend; I wear my emotions on my sleeves.” she remarked.
Sophia Momodu
For those familiar with Nigerian pop culture, Sophia Momodu may ring a bell, but what can we expect from her in the upcoming season of RHOLagos? Upon meeting Sophia, one is likely to perceive her as a person with a captivating personality who is largely indifferent to the opinions of others. She reinforces this sentiment by stating,“I don’t care about external validation; it is none of my business.”
A beauty and fashion entrepreneur from Osun State, Sophia has garnered public attention for various reasons, particularly her tumultuous relationship with afrobeat star Davido and her connection as the niece of publisher Dele Momodu. These associations have frequently placed her in the spotlight on social media.
However, there is more to Sophia than what is commonly known, and she is ready to reveal more in the new season of RHOLagos. Although she initially never envisioned herself participating in a reality TV show, she now believes that RHOLagos was meant to be part of her journey.
As the new season approaches, one thing is clear: Sophia will not tolerate bullying. “I’m very anti-bullying; I don’t believe in it, I don’t subscribe to it, and I don’t entertain it,” she revealed. When we asked the socialite how she plans to protect her relationships from the Lagos rumour mill, she said, “What relationship? What people don’t know they can’t ruin.”
Debota Lawson
Dabota Lawson remains unfazed by public opinion. In an exclusive interview, the beauty queen and entrepreneur expressed her readiness for the scrutiny that accompanies her role on the show. “For me, anything that I’ve done in front of the cameras, I can own up to it,” she stated.
Known as The Queen of Queens, Dabota brings a new perspective to the RHOLagos cast. With a bachelor’s degree in Financial Economics from the University of Leicester and a foundation in Professional Management Accounting from the London School of Business and Finance, she has successfully merged her academic background with her entrepreneurial ventures, founding Lawson House of Beauty and Dabota Cosmetics.
Having first gained recognition by winning the Miss Nigeria UK pageant in 2010, the former beauty queen has utilized her experiences to enhance her brands. She remarked, “being a beauty queen allowed me to have that level of exposure and confidence that whatever it is that I’m going into, I’m taking the crown.”