Velar, a leading liquidity protocol built on Bitcoin, is dedicated to unlocking significant dormant capital in decentralized finance (DeFi) markets. The company has recently unveiled a major update to its visual branding, introducing a striking new logo that features a unique blue and orange color palette. This rebranding effort underscores Velar's commitment to and leadership in the rapidly expanding Bitcoin DeFi sector.

The updated branding, which prominently includes Bitcoin's signature orange hue, symbolizes how innovative platforms like Velar are establishing their own identities while leveraging the strong legacy of the world's foremost cryptocurrency.

Since its inception in March 2023, Velar has quickly positioned itself as a vital participant in the Bitcoin DeFi arena, evolving from an experimental initiative to a recognized financial entity. The new logo is crafted to represent this elevated status.

Velar aims to unlock over $1 trillion in liquidity by developing crucial infrastructure that integrates native decentralized finance capabilities into Bitcoin. Through its pioneering protocols, Velar offers Bitcoin holders access to yield-generating opportunities similar to those that have fueled the growth of DeFi in the Ethereum ecosystem.

The platform has already made notable strides in the Bitcoin DeFi space, launching Dharma, an automated market maker poised to inject billions of dollars in liquidity into Bitcoin markets. Following this, Velar introduced Artha, the first perpetual decentralized exchange native to the Bitcoin blockchain, which allows traders to utilize up to 10x leverage when trading BTC-based digital assets.

Recently, Velar has positioned itself to play a significant role in the burgeoning memecoin sector associated with Bitcoin by introducing the MemeStacker platform. This innovative platform enables users to create their own meme-themed tokens on the Stacks blockchain, all while benefiting from the strong security features of Bitcoin.

“Bitcoin’s rapid evolution has allowed it to become the foundation of a more equitable financial system without international boundaries or intermediaries that everyone can participate in,” said Velar CEO Mithil Thakore. “Velar has been at the forefront of that metamorphosis, and just as the identity of Bitcoin is evolving, so is ours, with a fresh image that reflects how we’re enhancing the value of its ecosystem.”

Although it was established less than two years ago, Velar has significantly increased the functionality of Bitcoin and aims to deliver even more value to its ecosystem in the future.