Black At, has unveiled its DARE list of over 60 hugely talented black creative executives from around the globe setting trends and standards across different segments of the creative industry. The 2025 Dare (Dream, Act, Reimagine, Empower) list features eight Nigerian creative egg-heads in the roster that parades distinguished creative professionals from American, UK, Canada, South Africa and more.

The list of Nigerians who made this roster include Steve Babaeko – CEO/Chief Creativity Officer, X3M Ideas and Sinmi Hughes – Obisesan: Executive Creative Director, Publicis featuring in the Creative and advertising leaders category; Alex Okosi – managing director, Google is featured in the marketing leaders segment.

Esosa Osagiede – creative director at Insight Publicis, also known as “The Zag,” with extensive experience in digital advertising; Dora Osinde, Chief Marketing Officer, Ogilvy; Omawumi Ogbe– managing partner at GLG Communications; Rahmon Agbaje (UK) – co-founder of Loud Parade, an agency creating music-driven brand campaigns; and Sandra Amachre – head of marketing at Nigerian Breweries were captioned under the young creatives category.

Speaking on Black At concept and its – DARE 2025 list, as the creative industry continues to evolve at an unprecedented pace, a new wave of Black executives, Creatives Chief Officers, agencies and creators are leading the charge, breaking boundaries, and redefining what creativity looks like in 2025 and beyond.

“The Creative Industry 2025 Forecast highlights the transformative impact these trailblazers are having across advertising, media, entertainment, and technology, reshaping the narrative and setting new standards for innovation and cultural influence”.

This year’s forecast showcases how Black leaders are not only pushing creative boundaries but also driving business growth, fostering inclusive storytelling, and championing diverse talent on a global scale. From pioneering bold campaigns to redefining brand narratives, these executives are shifting the industry from traditional models to ones rooted in authenticity, representation, and cultural relevance, explained Peter Ukhurebor, CEO, Black At.

Ukhurebor further noted that the future of creativity lies in diverse voices leading the conversation. “Black executives are not just participating in this shift they’re leading it, creating space for new ideas, new perspectives, and game-changing innovation.”

Key trends highlighted in the Creative Industry 2025 Forecast include:

  • Culturally-Driven Storytelling: A rise in brand narratives that prioritize authenticity and cultural connection.
  • Redefining Leadership: Black executives taking on top leadership roles, influencing global creative strategies.
  • Purpose-Led Creativity:Campaigns that go beyond aesthetics, focusing on impact, community, and social good.
  • Talent Empowerment: A commitment to nurturing the next generation of diverse creators and leaders.

The forecast serves as a call to action for the creative industry to continue amplifying diverse voices, fostering inclusive spaces, and pushing the boundaries of what’s possible.