Following the successful close of its Series A financing in 2024, led by a national federal benefits company, Ash has deepened its focus on increasing access to care through at-home health testing. The company has secured major national health plan contracts and expanded its leadership team to drive growth and innovation in the payor space.
“With health plans looking for partners to integrate high-impact digital health solutions to enhance engagement, Ash is uniquely positioned to lead the way,” said David Stein, Ash CEO.
A New Brand Identity
To align with its evolving business strategy, Ash is introducing a new brand identity that underscores its dedication to providing reliable, high-quality solutions for payors. While Ash initially gained traction through digital health partnerships, its rapid expansion into the payor market necessitated this rebranding effort. The updated identity reflects the company’s mission to bridge care gaps and deliver exceptional value to health plans and their members.
Strengthening Leadership and Expertise
Ash has made key appointments to its Board of Directors and commercial team to accelerate its payor expansion. These leaders bring decades of combined experience in the payor and digital health sectors:
- Julie Smith, Chief Growth Officer of Tango and former President of Advantage Solutions at BCBS of Michigan and Senior Business at Anthem Inc.
- Jamie Hall, President and CEO of CirrusMD and former Chief Commercial Officer of Transcarent
Additionally, Ash has welcomed two seasoned professionals to its commercial team:
- Robyn Dietz, Vice President of Payor Sales, previously Vice President of Growth Strategy at Quartet Health
- Alexis Tilburg, Vice President of Product Marketing, formerly Senior Director of Product Marketing at LetsGetChecked
These appointments are expected to strengthen Ash’s market presence and enhance its ability to deliver impactful digital health solutions to payors and their members.
Investing in Payor-Focused Innovation
Ash has developed a suite of engagement, integration, and reporting tools tailored specifically for payor customers. These tools ensure seamless implementation and ongoing value for health plans and their members. By leveraging its proven track record of driving measurable improvements in clinical outcomes, Ash is well-positioned to help payors enhance member engagement and improve adherence to care.
“Ash’s track record of success with our robust client base of digital health organizations has enabled us to build a reliable and flexible platform. This platform has now been expanded to support our growing payor clients and their unique needs,” said David Stein.
A Vision for the Future
Ash’s strategic investments in leadership, product innovation, and brand evolution underscore its commitment to transforming healthcare delivery. By expanding into the payor market, the company aims to address critical care gaps, improve access to at-home health testing, and deliver value-driven solutions that meet the evolving needs of health plans and their members.
As Ash continues to grow, its focus remains on leveraging technology and innovation to create a more accessible, efficient, and effective healthcare system for all.