Despite the implementation of U.S. President Donald Trump's 25% tariffs on global automotive imports, set to take effect on April 3rd, Toyota has explicitly stated it will not raise vehicle prices in the United States. Instead, the world's largest automaker will focus on reducing fixed operational costs.

"While closely monitoring developments from U.S. authorities, including the impact of tariffs, we will maintain our current operational structure and prioritize the reduction of fixed costs," a Toyota spokesperson confirmed in a statement released on Monday.

This decision comes after Japanese domestic media reports indicated Toyota's intent to absorb the tariff impact rather than pass it on to American consumers.

The United States represents Toyota's largest global market, with the company selling 2.3 million vehicles in the region throughout 2024. This significant market share underscores the strategic importance of maintaining competitive pricing for Toyota in the U.S.