“The future of African cinema is here, and it is loading,” Ade-Aluko stated. “At Doodle Film Hub, we’re building solutions that will redefine African cinema and the Nigerian film industry in particular.”
According to Ade-Aluko, Doodle is constructing a unique three-chain system—comprising an App, Studios, and Theatres—to drive this transformation. This comprehensive model is designed to decentralize film production, democratize content creation, and offer accessible, affordable cinema experiences across the country.
Empowering a New Generation of Creatives
At the heart of Doodle’s mission is the empowerment of youth. The startup aims to open doors for student-filmmakers, aspiring thespians, and emerging storytellers by providing platforms, tools, and opportunities that have long been absent in the Nigerian film industry.
“We’re creating career paths and retirement plans for filmmakers and actors, stopping piracy, and offering guidance and support to young talents,” Ade-Aluko said. “Our goal is to build an ecosystem that is inclusive, self-sustaining, and scalable.”
Ade-Aluko, who brings two decades of experience in the entertainment space, says he left his established career with a deep desire to offer lasting solutions to the challenges plaguing the industry.
A Vision Bigger Than Nollywood
Doodle’s aspirations are not confined to the local industry. With projections targeting over one trillion Naira in annual revenue—even before the launch of its app and cinema spaces—the company is positioning itself as a key player not just in Nigeria, but in global cinema innovation.
“For an African startup to dream this big at such an early stage underscores Doodle’s extraordinary promise,” he said. “We are bridging gaps that have held the industry back, from distribution inefficiencies to piracy and underemployment.”
Drawing comparisons with major cinema ventures like Filmhouse and Silverbird, Ade-Aluko believes Doodle is charting a more holistic and inclusive course. The platform integrates overlooked stakeholders into its model while simultaneously giving creators greater control over monetization, production, and distribution.
Disrupting the Norms: From Fragmentation to Integration
One of the central issues Doodle aims to tackle is the fragmented cinema system in Nigeria. The company’s integrated platform seeks to bring cohesion to a scattered market by linking content creators, distributors, and audiences in a fluid, efficient system that leverages digital technology and data.
“We’re building more than an app or a chain of theatres—we’re developing a cinematic ecosystem around an underserved and largely untapped market,” said Ade-Aluko. “Our platform will make film and cinema as natural to access as air.”
An African Vision with Global Resonance
Doodle’s mission aligns with broader continental ambitions, particularly the African Union’s Agenda 2063, which envisions a prosperous, integrated, and culturally enriched continent. Ade-Aluko hopes to make Africa a cinematically literate and Africanized society by 2060 through Doodle’s influence.
“This is not just a Nigerian story—it’s a continental movement. We hope to lead the way in making filmmaking decentralized and content creation domesticated across Africa,” he said.
As Doodle Film Hub sets its sights on transforming Nollywood and elevating African cinema, its impact is already resonating across creative circles. With a bold vision, cutting-edge tech, and a deep commitment to youth empowerment, the company is positioning itself as a pioneer in the next era of cinematic storytelling on the continent.
If successful, Doodle may well become the cornerstone of a new, more inclusive African film industry—one where opportunities are abundant, creativity is nurtured, and cinema becomes a tool for both cultural expression and economic empowerment.