Popular Nollywood actress, Jemima Osunde, has expressed frustration over a growing trend in the Nigerian film industry where actors are now expected to double as social media content creators in order to secure roles.

In a candid conversation with fellow actor Jammal Ibrahim, Osunde criticized the increasing emphasis on an actor’s online presence rather than their acting prowess.

According to her, many filmmakers now seem more interested in actors who can generate buzz online—particularly those who dance, create skits, or have large followings—than in those with raw talent and training.

“Now, it’s as though they [filmmakers] are forcing every actor to be a social media content creator before casting them. It’s as if you must dance on the internet to get roles. Why?” she questioned.

She further stated:

“It’s like if you’re not an actor with a strong social media presence, we’re not casting you because we need you to sell our film. That shouldn’t be the actor’s job.”

Her remarks have sparked conversations across social media, with many industry professionals and fans weighing in on the evolving dynamics of Nollywood, where digital visibility often overshadows traditional acting skill.

As the entertainment landscape continues to blur the lines between influencer culture and professional artistry, Osunde's concerns highlight the challenges faced by trained actors navigating the modern casting ecosystem.