With a career marked by compelling performances and a presence that commands attention, Deyemi Okanlawon has become a mainstay in Nigeria’s entertainment landscape. Yet, behind the charisma and critical acclaim lies a story far more layered than the spotlight often reveals.
In an illuminating conversation with Nollywood on Radio, Okanlawon shares the lesser-known chapters of his life — from his roots in chemical engineering to his bold leap into acting. It's a journey defined not just by talent, but by resilience, introspection, and a refusal to conform to the industry's expectations.
Opening up about his brief but deliberate hiatus from acting, the actor reflects on the pressures of the craft and the importance of intentionality in both life and career. He also tackles a topic that many shy away from: the industry’s ongoing struggle with equitable pay. With a growing reputation and demand, Okanlawon uses his platform to advocate for fair compensation — not just for himself, but for the wider Nollywood community.
His recent filming experience in Japan adds yet another dimension to the conversation. Describing the cultural contrast and professional standards he encountered, Okanlawon paints a vivid picture of what Nigerian cinema could learn from the global stage.
“I’m not just an actor, I become,” he says — a mantra that reflects both his approach to performance and his evolving role in shaping the future of Nollywood. The interview offers more than a profile of a successful actor; it’s a candid reflection on purpose, transformation, and the path ahead for one of Nigeria’s most dynamic talents.
From Engineering Roots to Nollywood's Embrace
Okanlawon's journey into acting was far from traditional. Initially pursuing a career in chemical engineering, his path took a significant turn towards the creative arts. Reflecting on his early days, he acknowledges the foundation laid by industry legends like Pete Edochie. "I’m astounded that he even knows my name," Okanlawon admits, emphasizing the respect he holds for those who paved the way. He approaches his recognition with humility, stating, "Many in this industry are not recognised at all, so being recognised, even if controversial, is something." Rooted in Abeokuta and Ilisan Remo, with a lineage he describes as "royalty," Okanlawon emphasizes his upbringing instilled in him a sense of respect and resilience. His entry into Nollywood was driven by a desire to "mind my business, do my job, and take care of the people I’m responsible for," and he has remained steadfast in his commitment to his craft.
The Fight for Fair Value and a Moment of Reflection
Okanlawon speaks candidly about the financial dynamics within Nollywood. While acknowledging that the industry has experienced growth, he highlights the disparity in compensation. "While some films were being shot for five or 10 million, with actors being paid 50–100k, others were shooting for 15 to 100 million, still offering the same fees. That’s where the tension comes in," he explains. This frustration, coupled with a desire for more challenging roles and a sense of stagnation, led to a significant decision in 2019: he resigned from acting.
Venturing back into his previous field of sales and marketing, Okanlawon took on the role of Head of Marketing at Silverbird Film Distribution from 2019 to 2021. However, the unexpected turn of events brought about by the COVID-19 pandemic and the subsequent success of "Omo Ghetto: The Saga" reignited his acting career. Despite the renewed demand, the issue of fair compensation persisted. "Top producers and the biggest films, greatest stories came calling and started. But nobody really wanted to pay. So you have to fight for what you deserve," Okanlawon asserts, explaining the perception of a high price tag. He believes his commitment to excellence is finally yielding the recognition and appropriate remuneration he deserves.
A Glimpse into Global Standards: Filming in Japan
A recent three-month stint filming a science fiction television series in Japan provided Okanlawon with a transformative experience. "It was the best experience of my life," he declares, emphasizing the Japanese "spirit of excellence." This exposure to international production standards offered a stark contrast and broadened his perspective on the possibilities within the film industry.
Nollywood's Evolution and Future Trajectory
Reflecting on his entry into Nollywood, Okanlawon acknowledges a pivotal turning point marked by increased investment and a focus on production quality. He credits platforms like Africa Magic and Iroko, along with a stronger cinema presence, for the industry's significant growth since 2013. While acknowledging the challenges, including the fluctuating landscape of streaming platforms, he remains optimistic about Nollywood's future. Drawing a parallel with the global success of Afrobeats, Okanlawon believes Nollywood is on the cusp of a monumental breakthrough. "I believe something monumental is coming out of Nigeria and Nollywood that will shock the world," he predicts, emphasizing the influx of new creative talent and the potential to attract more international streaming platforms by consistently delivering excellence.
Defining His Craft: Beyond Mere Acting
When asked what distinguishes him, Okanlawon offers a profound insight into his approach to performance. "People think I’m an actor. I’m not just an actor. There are people who act, and then there are people who become," he states. He describes the intense emotional investment required to truly embody a character, highlighting the mental toll it takes. This dedication fuels his insistence on fair treatment, comparing the lack of post-project support to "working in a harmful factory without healthcare." This understanding informs his current focus on fewer, higher-quality projects that align with his commitment to excellence.
The Financial Realities of Nollywood
Addressing the perception of significant earnings, Okanlawon offers an honest assessment. "Nollywood is financially rewarding for a portion of people, but especially for actors; the majority are not well-paid," he clarifies. He acknowledges the various income streams for actors, including acting fees, brand deals, and event appearances, but emphasizes that substantial acting fees are typically reserved for top productions backed by streamers. Having cultivated an entrepreneurial mindset early in his career, Okanlawon has strategically invested his earnings to build a "creative entrepreneur" portfolio, ensuring his financial stability.
Navigating the Modern Marketing Landscape
Okanlawon offers a nuanced perspective on the current trend of social media engagement, particularly dancing, as a primary marketing tool in Nollywood. He encourages a deeper analysis of audience preferences, suggesting that the focus on lighthearted content reflects the current socio-economic realities in Nigeria. Sharing his own experience of producing a film and engaging in social media promotion to recoup his investment, he underscores the need for filmmakers to connect with their local audience. He also advocates for greater collaboration between producers and actors in marketing efforts, recognizing the collective power of their reach.
On Naira Abuse and Cultural Norms
Addressing the recent scrutiny faced by some colleagues regarding Naira abuse, Okanlawon offers a thoughtful response. While acknowledging that he doesn't personally engage in spraying money, he raises a crucial point about questioning cultural practices. "First, I think just because something is cultural doesn’t make it right," he asserts, using the example of poor maintenance culture in Nigeria. He suggests that respecting the Naira could be a step towards a broader reconditioning of national pride. While not deeming the EFCC's actions as excessive, he emphasizes the importance of addressing larger issues of corruption to build public trust and ensure the agency's moral authority.
Looking Ahead: Japan, Justice, and Future Collaborations
Okanlawon eagerly anticipates the release of the Japanese sci-fi series he filmed, expected to launch on Netflix and Japanese television by December. He also expresses his excitement for "Seeking Justice," a film with JJC Skillz, praising its compelling story and stellar cast. Furthermore, he is set to begin a project with Funke Akindele's production company, highlighting his admiration for her work. Looking to the future, Okanlawon is actively developing his own projects and seeks collaborations with partners who bring more than just financial investment. He also calls for greater transparency and inclusion regarding creative industry grants and funds.
A Message of Hope and Resilience
Concluding the interview, Deyemi Okanlawon offers an inspiring message to young Nigerians: "Your dreams are possible. Don’t let your environment limit the size of your dream." He encourages perseverance and faith, reminding them that the same power that gives the dream will also provide the resources and connections needed to achieve it. His journey, marked by unconventional transitions, unwavering dedication, and a commitment to excellence, serves as a powerful testament to this message.