In a direct and comprehensive announcement disseminated across all its official social media channels earlier this week, MultiChoice firmly underscored the importance of verifying all BBNaija-related information exclusively through their authorized platforms. The message was clear: the audition process for Nigeria's most-watched reality television show is, and always has been, entirely free for all eligible Nigerian citizens.
The company's statement was emphatic in its caution against any solicitations for payment, whether encountered online or offline. "Any communication requesting payment related to Big Brother Naija auditions is false and should be disregarded," the statement partly read, leaving no room for ambiguity. It further emphasized that the auditions "require no payment, and remain free, fair, and accessible to all eligible Nigerians." To ensure accuracy and prevent potential scams, MultiChoice advised the public to "rely only on the official Africa Magic and Big Brother platforms for accurate information about Big Brother Naija."
This proactive measure by MultiChoice highlights their commitment to maintaining the integrity of the audition process and protecting the aspirations of countless young Nigerians. The widespread popularity of Big Brother Naija, which commands a massive following across the continent, unfortunately also makes it a target for opportunistic scammers seeking to exploit the dreams of hopeful participants. By issuing this strong advisory, MultiChoice aims to preempt such fraudulent activities and safeguard the public from financial exploitation.
Beyond the clarification on audition fees, MultiChoice also took the opportunity to express its sincere appreciation for the unwavering support and enthusiasm consistently shown by its vast audience. The company urged the public to remain vigilant against the spread of misinformation, underscoring the collective responsibility in fostering a secure and transparent environment for the BBNaija experience.
Earlier this month, MultiChoice had already set the stage for the much-anticipated BBNaija Season 10, announcing that auditions would be held in three major Nigerian cities: Lagos, Enugu, and Abuja. The preliminary registration phase, which took place on the official Africa Magic TV website, ran from May 3 to May 7. Successful online applicants are now poised to proceed to the crucial physical audition stage, scheduled to run from May 16 to May 18. Eligibility for the audition remains consistent, with all applicants required to be 21 years of age or older.
As the BBNaija Season 10 auditions unfold, MultiChoice's clear directive serves as a vital reminder: genuine opportunities do not come with a price tag. Aspiring housemates and the public alike are urged to heed this warning and rely solely on official communication channels, ensuring that their journey to the Big Brother Naija house remains free, fair, and focused on their talent and personality, not their pockets.