This year's NPRW is designed to be a dynamic and engaging experience, offering a platform for knowledge exchange on the evolving landscape of public relations, fostering strategic connections among practitioners, and celebrating the vibrant culture of the host state. The program is packed with diverse activities catering to various interests and professional levels within the PR community.
A Deep Dive into the Week's Activities:
The opening day sets the stage with a Public Relations Stakeholders’ Roundtable with Traditional Rulers. This unique dialogue aims to bridge the crucial intersection of culture and communication, recognizing the significant role traditional institutions play in shaping public opinion and societal values. Simultaneously, aspiring PR professionals will converge at the NPRW Undergraduates Forum, an initiative dedicated to nurturing the next generation of communicators by providing them with insights and guidance from seasoned practitioners.
For those inclined towards sports, the NPRW Golf Kitty offers a relaxed networking environment on the greens. As the day transitions into evening, delegates will be treated to a Welcome Cocktail and Manifesto Night. This interactive forum will provide a platform for candidates vying for positions in the NIPR Council elections to present their visions and engage directly with the attendees.
Tuesday marks the commencement of the core professional development sessions with the first full day of plenary and breakout sessions. Esteemed thought leaders and experienced practitioners will delve into emerging trends shaping the public relations landscape and explore various areas of specialization within the field. A significant highlight of the day will be the Investiture of the Executive Governor of Akwa Ibom State as a Patron of NIPR. This prestigious recognition underscores the state government's commitment to the importance of strategic communication for development and governance. The day will culminate in a vibrant cultural experience with "Ndia Ibom," a Food and Drink Festival showcasing the rich and diverse culinary heritage of Akwa Ibom State.
Wednesday will see the continuation of insightful discussions with more plenary and breakout tracks, offering deeper dives into critical sectors where public relations plays a pivotal role. These sessions will explore the nuances of PR within technology, healthcare, security, governance, and integrated marketing communications. The evening will offer a visual feast with the Ethnik Fashion Nite, a celebration of local fashion and identity, highlighting the diverse and creative fashion culture of Akwa Ibom State.
Thursday shifts the focus to the institute's governance with the NIPR Annual General Meeting, a key event that includes the Council Elections for the election of new national officers who will steer the direction of the NIPR. The day will conclude on a celebratory note with a Closing Gala/Happy Hour, providing delegates with a relaxed atmosphere to unwind, network further, and reflect on the week's engagements.
The final day, Friday, offers delegates an opportunity to experience the beauty and culture of Akwa Ibom firsthand with a guided tour of the state. This excursion will showcase the state's scenic landscapes, tourism potential, and rich cultural attractions.
The conference's intellectual core will be strengthened by the presence of a distinguished lineup of speakers. Renowned tax expert, Prof. Taiwo Oyedele, is slated to deliver the keynote address during the opening plenary. Throughout the week, delegates will benefit from the expertise of leading communication scholars, seasoned consultants, and top corporate leaders, including Prof. Emmanuel Dandaura, fnipr; Mr. Yakubu Lamai, mnipr; Dr. Omoniyi Ibietan, fnipr; Mr. Ali-Balogun, fnipr; Ms. Tolulope Olorundero, mnipr; Barr. Chimdi Neliaku, mnipr; Maryam Sanusi, fnipr; Dr. Abdullahi Maiwada, mnipr; Dr. Adewale Oyekomi, mnipr; Prof. Saudat Abdul-Baqi, fnipr; Adetokunbo Modupe, mnipr; Dr. Monday Ashibogwu, fnipr; Mr. O’tega Ogra; Mr. Segun McMedal, mnipr; and Prof. Iyorza Stalinus, anipr.
Reflecting on the significance of the event, Mr. Yomi Badejo-Okusanya, fnipr, Chairman of the NPRW 2025 National Planning Committee, stated, “This year’s NPRW promises to be a convergence of ideas, people, and opportunities for our profession. From the roundtables that foster crucial dialogues to the vibrant cultural showcases, we are dedicated to celebrating both the fundamental essence and the exciting future of public relations in Nigeria.”
As the Nigeria Public Relations Week 2025 unfolds in Uyo, it is poised to be a landmark event, fostering professional growth, strengthening industry connections, and celebrating the rich cultural heritage of Akwa Ibom State. The gathering of over 1,000 delegates underscores the importance and dynamism of the public relations profession in Nigeria.