Global smartphone brand realme has made a significant impact on the Nigerian market, demonstrating both technological innovation and strategic consumer engagement. At the recently concluded Beacon of ICT (BoICT) Awards 2025, realme secured two coveted accolades: Best Quality Smartphone for its realme C75 model and Best Marketing Strategy for its compelling realme Note 50 Campaign. These prestigious honors, recognizing outstanding contributions to Nigeria's Information and Communications Technology (ICT) sector, underscore realme's strong market entry and explain why its devices are rapidly gaining favor among Nigerian consumers.

realme C75: Setting the Standard for Smartphone Quality

The realme C75 distinguished itself by earning the Best Quality Smartphone award, a testament to its exceptional combination of durability, performance, and design. This device is engineered to withstand the rigors of daily life in Nigeria, making it an ideal choice for users seeking a resilient and high-performing smartphone.

Unmatched Durability:

The C75 holds the distinction of being Nigeria’s first smartphone to successfully pass rigorous durability tests, boasting IP69, IP68, and IP66 ratings. These certifications signify a high level of resistance to water, dust, and shocks, making the phone particularly suitable for active users or those in demanding environments. Its endurance is further confirmed by passing the MIL-STD 810H Military Grade Shock Resistance Test, a standard typically applied to military equipment, ensuring peace of mind against accidental drops and splashes.


Powerful Performance:

Underpinning its robust build, the realme C75 is powered by the MediaTek Helio G92 Max chip, delivering smooth and rapid performance. Whether for social media Browse, video streaming, or mobile gaming, the device handles tasks efficiently without noticeable lag. It supports up to 24GB of Dynamic RAM, effectively boosting its multitasking capabilities. The 6.72-inch full HD+ display, with its 90Hz refresh rate, provides crisp and fluid visuals, enhancing the overall user experience.

Long-Lasting Battery Life:

Addressing a common smartphone user concern, the realme C75 is equipped with a substantial 5828mAh battery, offering an impressive standby time of up to 24 days. This extended battery life is a significant advantage for users who are frequently on the move or in areas with unreliable power supply. Additionally, the phone supports 45W fast charging, minimizing downtime when a recharge is needed.

Sleek and Stylish Design:

Despite its tough build, the C75 does not compromise on aesthetics. It features a slim and lightweight design, available in attractive Lighting Gold and Storm Black finishes. With a thickness of just 7.99mm and a weight of 196 grams, the phone is comfortable to hold and carry. The amalgamation of these features solidified the realme C75's position as the Best Quality Smartphone of the Year, offering durability and top-tier performance at an accessible price point.

realme Note 50: A Masterclass in Marketing Engagement

While the realme C75 was lauded for its intrinsic quality, the realme Note 50 garnered the award for Best Marketing Strategy. This recognition highlights realme's innovative and effective approach to connecting with Nigerian consumers, fostering a strong and engaging brand presence.

Display and Performance:

The realme Note 50 features a 6.74-inch AMOLED display with a smooth 90Hz refresh rate, ensuring vibrant colors and fluid on-screen movements ideal for streaming, gaming, and everyday app usage. It is powered by an octa-core processor paired with up to 8GB of Dynamic RAM, providing seamless performance for Browse, chatting, and multitasking. With 128GB of internal storage, users have ample space for applications, photos, and videos.

Camera Quality:

Equipped with a 13MP AI-powered camera system, the realme Note 50 is designed to capture clear and bright photographs. It includes smart features such as Night Mode for improved low-light photography and Portrait Mode for artistic background blur. The front camera delivers sharp and natural images, perfect for selfies and video calls.


Battery and Durability:

The Note 50 is powered by a reliable 5000mAh battery that supports all-day connectivity and 33W fast charging for quick top-ups. Its IP54 rating provides resistance against dust and splashes, adding to its practical durability for daily use.

Marketing That Resonates:

realme's successful marketing strategy in Nigeria primarily targets young, tech-savvy consumers. Through creative campaigns, a strong social media presence, and content that resonates directly with its audience, realme has rapidly cultivated a loyal following. Their ability to keenly understand and address the specific needs and desires of Nigerian consumers played a pivotal role in securing the Best Marketing Strategy award.

Why realme is a Smart Choice for Nigerian Consumers

Both the realme C75 and realme Note 50 offer compelling features at competitive price points, making them attractive options for smartphone upgraders. Whether a user prioritizes ruggedness and extended battery life or a vibrant display and excellent camera capabilities, realme presents a suitable device.

The realme C75 is an ideal choice for those requiring a phone that can withstand demanding conditions while maintaining a stylish appearance. Conversely, the realme Note 50 is a smart pick for everyday use, combining superior screen quality, reliable battery life, and a camera system that beautifully captures life's moments.

realme's double win at the BoICT Awards underscores the brand's unwavering commitment to quality and customer satisfaction. In just a few months since its launch in Nigeria, realme has already captured an impressive 2% market share within a highly competitive market. Operating in 37 countries across Asia, Europe, Russia, Australia, and Africa, realme's success in Nigeria reflects a growing demand for devices that deliver both quality and value. The brand is not merely selling phones; it is effectively bringing powerful, stylish, and affordable smart technology to a broader segment of the Nigerian population.

As the proverb suggests, a tree is known by its fruit, and realme’s twin victories at the BoICT Awards highlight the brand’s robust foundation and expanding footprint in Nigeria’s smartphone market. The realme C75 and realme Note 50 serve as tangible proof that high-performing, reliable, and stylish smartphones do not necessarily require a hefty investment. For those seeking a phone that combines durability, aesthetics, and affordability, realme’s latest offerings are certainly worth considering. More information can be found at https://www.realme.com/ng/.