In a significant leadership development, MultiChoice Group has appointed Dr. Busola Tejumola as its new Executive Head of General Entertainment Channels. This strategic move underscores the pay-TV giant's commitment to reinforcing its position as a leader in African content creation and distribution across its DStv and GOtv platforms.
Dr. Tejumola's appointment, which she publicly announced via her LinkedIn profile on Tuesday, marks a pivotal moment for MultiChoice, a company renowned for its extensive reach throughout sub-Saharan Africa. Her new role places her squarely at the helm of MultiChoice's content strategy, particularly its drive to deliver authentic, localized entertainment – a domain in which she possesses considerable expertise. Before this promotion, Dr. Tejumola served as Executive Head of Content and West Africa Channels, where her contributions were instrumental in shaping the company's regional content direction.
With over a decade of dedicated service to MultiChoice, Dr. Tejumola brings a wealth of institutional knowledge to her new position. She first joined the organization in 2012 as Consumer Insights Manager, leveraging data analytics to understand audience behavior and inform crucial business decisions. Her career trajectory within MultiChoice saw her lead the Strategy and Insights team before assuming the role of General Manager of Production at Africa Magic. In this capacity, she oversaw the production of some of the continent's most iconic titles, including the highly popular Big Brother Naija, the long-running soap opera Tinsel, the drama series Ajoche, and the prestigious Africa Magic Viewers’ Choice Awards (AMVCA).
Her elevation to this executive role is a clear indication of MultiChoice's growing emphasis on audience-driven programming that is deeply rooted in local narratives. As Dr. Tejumola herself articulated on her LinkedIn profile, her consistent focus has been "the business sustainability and profitability of MultiChoice Nigeria, with content at the forefront." She further emphasized that "delivering on customer expectations through quality data and deep local understanding remains key."
Dr. Tejumola’s leadership has encompassed a broad spectrum of responsibilities, including content planning, production oversight, fostering strategic partnerships, and nurturing talent development. Her proven track record in championing African storytelling has demonstrably enriched the viewing experience for MultiChoice's extensive subscriber base of over 20 million.
Academically, Dr. Tejumola is exceptionally well-equipped for her new role. She holds a Ph.D. in Management Information Systems from Brunel University London, a master’s degree from the University of Surrey, and a bachelor’s degree in Computer Science from the University of Ibadan. Complementing her academic achievements, she has also completed senior leadership training at Duke Corporate Education, further solidifying her strategic acumen.
Dr. Tejumola’s appointment comes at a time when MultiChoice, like many traditional pay-TV providers, is navigating an increasingly competitive landscape, with the rise of both global and local streaming services. In this dynamic environment, strengthening its regional content offerings and fostering strong local leadership has become a central tenet of MultiChoice's strategy to maintain its relevance and cultivate subscriber loyalty. Her promotion also mirrors a broader industry trend of entrusting seasoned content professionals with executive roles, ensuring that programming decisions are closely aligned with evolving market demands.
As MultiChoice strategically positions itself for future growth, particularly amidst shifting audience preferences and consumption habits, Dr. Tejumola’s deep expertise and profound understanding of the African content ecosystem are expected to be invaluable. With her now overseeing the general entertainment channels, including the flagship Africa Magic bouquet, MultiChoice is clearly signaling its renewed commitment to leveraging the compelling power of African stories, brought to life by African creators.