Major Investment Aims to Boost Customer Experience

Coscharis Motors Plc, the exclusive representative of the Geely automotive brand in Nigeria, has inaugurated a state-of-the-art after-sales workshop valued at over N1 billion.

The new facility was unveiled on Thursday during a press briefing and guided tour designed to showcase its features and capabilities.

Commitment to Hassle-Free Maintenance

Speaking at the event, Cosmos Maduka Jr., Executive Director of After Sales and Special Duties at Coscharis, highlighted the company's dedication to delivering a seamless ownership experience for Geely customers.

“Our desire has always been to ensure hassle-free maintenance for our customers. This after-sales workshop is a direct response to that goal,” he said.

Maduka noted that the investment includes spending on spare parts, technical tools, equipment, and the physical facility itself.

“The investment amount, which includes the spare parts, tools, and all others, is in excess of N1bn. Of course, the building is also part of the amount. It is a large investment, but one we believe will pay off in the long run,” he explained.

Supporting Over 3,000 Geely Vehicles on Nigerian Roads

Coscharis Motors currently supports over 3,000 Geely vehicles across Nigeria. Maduka expressed confidence that the new workshop would help drive even stronger sales growth in the coming years.

“On sales, we are the after-sales team, not the marketing arm, so we may not have exact figures. But permit me to say we have over 3,000 Geely vehicles on the road. With this latest partnership and the addition of an after-sales experience, this number should more than double,” he said.

Built to International Standards

The new Geely-dedicated facility is designed and equipped to international standards, featuring brand-certified technicians, genuine spare parts, and advanced diagnostic tools.

“We have launched a dedicated Geely workshop, equipped to global standards, staffed by brand-trained technicians, and supported with genuine spare parts and best-in-class diagnostics. It is built to serve efficiently, professionally, and promptly,” Maduka said.

He added that the company’s mission centres on delivering true value, with the customer at the heart of its operations.

“We are here to ensure that every Geely customer gets more than a product; they get experience, support, and value for their money.”

Aligning with Geely’s Global Vision

Maduka also praised Geely as a brand known for innovation and advanced engineering, saying it aligns with Coscharis’ own vision for social impact and technological advancement.

“Geely is not just a car brand. It is a global symbol of progress built on precision engineering, advanced technology, and customer-focused design.”

Geely’s Endorsement and Warranty Commitment

Representing Geely Auto International Corporation, Paladin Yao, Country Manager for the Middle East/Africa Business Unit, expressed satisfaction with the strengthened partnership with Coscharis.

Yao also highlighted Geely’s commitment to quality and customer assurance, noting that vehicles sold in Nigeria will come with a six-year or 200,000-kilometre warranty.

“We are happy. Our vehicle also comes with a six-year warranty or 200,000 kilometres,” Yao said.

With this significant investment in after-sales infrastructure, Coscharis Motors aims to cement Geely’s reputation for quality, reliability, and customer care in the Nigerian market. The new facility represents not just a boost for current owners but a strategic move to grow the brand’s presence across the country in the years ahead.