Renowned celebrity fashion entrepreneur Toyin Lawani has offered a compelling message to business owners and creatives: authenticity is the cornerstone of building and promoting a successful brand.

The Founder’s Voice Matters Most

In a recent post shared on Instagram, Lawani emphasized that no one understands a brand better than its founder. As the creative force and public face behind her successful fashion empire, the Tiannah’s Place Empire CEO highlighted the unique value a founder brings when promoting their own business.

“You’re the founder, owner, and most passionate advocate for your brand,” she wrote. “You’re the one who knows its story, values, and mission best.”

She encouraged entrepreneurs to embrace visibility rather than outsourcing the role of brand ambassador, arguing that the founder’s genuine connection to the brand resonates more deeply with audiences.

Passion Creates Connection and Trust

Lawani noted that personal involvement in a brand's promotion allows one’s enthusiasm and authenticity to shine through—qualities that foster trust and loyalty among consumers.

“Your authenticity and enthusiasm are infectious,” she said. “People are more likely to trust and believe in your brand when you promote it yourself.”

According to her, this emotional investment is not only motivating but also builds a relatable brand identity that distinguishes one’s business in a crowded market.

Rejecting the ‘Image-Only’ Approach

Challenging a popular notion in marketing circles, Lawani rejected the idea that entrepreneurs must always rely on influencers or public figures to front their brand if they lack a certain image.

“Someone once said if you don’t have the image, get someone else to promote your brand and I would say no, that’s not true,” she wrote.

Instead, she urged business owners to “never hide behind a brand,” encouraging them to let their dedication and energy reflect publicly.

A Message Rooted in Experience

Toyin Lawani’s insights stem from years of hands-on experience in the Nigerian fashion and lifestyle industry. Known for her bold personal style, business acumen, and media presence, she has built a brand that is both distinct and deeply personal.

Her message is a timely reminder for entrepreneurs navigating digital branding and marketing: in an era saturated with content and curated identities, realness still resonates.