CWAY Food & Beverages has launched a revitalized version of its BOXI Glucose Drink, a product designed to deliver instant energy while supporting overall vitality with a new infusion of essential vitamins. The rebranded drink now includes Vitamins B3, B6, and B12, positioning it as Nigeria’s only glucose drink fortified with these nutrients, catering to a wide range of consumers seeking a quick, caffeine-free energy boost.

The reformulated BOXI Glucose Drink is tailored to meet the needs of diverse groups, including fitness enthusiasts, athletes, busy professionals, and students requiring rapid mental clarity. Unlike energy drinks that rely on caffeine, BOXI offers a safe and effective solution for those needing a quick pick-me-up to power through their day. The product’s compact 400ml bottle makes it convenient for on-the-go consumption, whether at the gym, in the office, or during study sessions.

Rohit Prakash, CWAY’s Marketing Director, expressed enthusiasm about the relaunch, stating, “We are thrilled to introduce a refreshed BOXI Glucose Drink with an improved formula and vibrant new look. This product is designed to provide instant energy while delivering vital nutrients to support our customers’ active lifestyles.” The rebrand underscores CWAY’s commitment to innovation and its mission to promote healthier, more dynamic living through its products.

The company is also focused on making BOXI the leading glucose drink in Nigeria, both in terms of market share and consumer preference. Funso Elubeku, Assistant General Manager, outlined the brand’s ambitious goals, saying, “Our objective is to position BOXI as the most sought-after glucose drink in Nigeria. We are driving this through widespread availability, enhanced visibility in both on-trade and off-trade channels, and attractive trade deals to ensure BOXI is accessible to everyone.”

The rebranding effort goes beyond the product’s formulation and packaging. It reflects CWAY’s broader vision of fostering an active, health-conscious lifestyle among Nigerians. Adam Olaleye, Brand and Marketing Manager, emphasized this point, noting, “BOXI Glucose Drink is more than just a beverage—it’s a partner for those pushing through demanding days. This relaunch marks a new chapter for BOXI, solidifying its place as the go-to choice for Nigeria’s energetic and dynamic population.”

To amplify the brand’s reach and engagement, CWAY is leveraging digital platforms to connect with consumers. Odinaka George, Digital Marketing Manager, highlighted the company’s plans for an interactive online campaign, stating, “We’re bringing the BOXI experience to life on social media. Follow us on our platforms and participate in our upcoming activities for a chance to win exciting prizes while enjoying your favorite glucose drink.” This digital push aims to create a vibrant community around the brand, encouraging consumers to share their BOXI moments and stay connected with the brand’s journey.

The newly reformulated BOXI Glucose Drink is now available in stores across Nigeria, sporting a bold, modern design that reflects its energetic essence. With its unique blend of instant energy and essential vitamins, BOXI is poised to become a staple for Nigerians leading active, fast-paced lives.

Powered by CWAY Food & Beverages, BOXI Glucose Drink is a 400ml beverage designed to provide instant energy and essential vitamins. Fortified with Vitamins B3, B6, and B12, it is the ideal choice for fitness enthusiasts, professionals, students, and anyone seeking a quick, caffeine-free energy boost to fuel their day.