The company revealed on Thursday that the R&D hub will focus on driving innovation across its global product portfolio while tapping into Vietnam’s growing tech talent pool. SAP Labs Vietnam is projected to employ 500 people by 2027, underscoring SAP’s long-term commitment to expanding its presence in Southeast Asia.
The move aligns with SAP’s broader strategy to diversify its innovation network and leverage emerging markets for digital transformation initiatives. It also marks a significant vote of confidence in Vietnam’s position as a rising technology and innovation hub in the region.