In a world where nutrition advice can feel more like a minefield than a map, one ingredient continues to spark debate: sugar. But while the internet argues over zero-calorie sweeteners and sugar “detoxes,” a quieter, more balanced shift is happening in real homes - especially among mums.

Rather than cutting sugar out completely, many parents are choosing to simply use less of it - and when they do indulge, they’re opting for better-quality options with recognisable ingredients.

What’s Driving The Shift?

It’s not driven by fads or fear, but by practical parenting. The need for convenience, the desire to raise healthy eaters, and the realisation that rigid food rules often backfire are shaping this new sugar-savvy mindset.

For certified nutrition coach and mum of two, Daniella Lagerway, it’s all about sustainable habits. “I don’t believe in demonising food. Instead, I focus on balance and awareness - both in what we eat and how we talk about food around our kids.”

Her approach? Prioritise whole foods, limit hidden sugars, and stay mindful without going to extremes.




Why Drinks Deserve A Second Look

One of the biggest hidden sources of sugar in kids’ diets isn’t food - it’s what they drink.

“Most people understand that sweets and cakes have sugar,” says Daniella. “But drinks labelled as ‘natural’ or ‘fruit-based’ can be misleading. Even juices marketed to children often contain as much sugar as a fizzy drink.”

And it matters. Excess sugar intake - especially from sweetened beverages - has been linked to everything from mood swings to poor dental health and rising obesity rates in children.

The Power Of Less (But Better) Sugar

Instead of banning treats altogether, Daniella recommends focusing on reducing overall sugar consumption while improving the quality of what kids do have.

“Around 70 to 80% of the time we eat whole, nourishing foods and low-sugar drinks. And the rest? That’s life. A party sweet or a slice of cake isn’t the enemy - it’s part of growing up.”

This mindset not only removes guilt but creates a healthier long-term relationship with food.

Daniella’s Day Of Balanced Eating For Kids

Breakfast

  • Oats with banana and nut butter
  • Scrambled eggs on wholegrain toast
  • Yoghurt with berries and sunflower seeds

“Starting the day with protein and fibre helps avoid sugar crashes,” she says.

Mid-Morning Snacks

  • Apple slices with almond butter
  • Cottage cheese on rice cakes
  • Small yoghurt pots
“These keep energy stable without overloading on sugar.”

Lunch

  • Wholegrain wraps
  • Boiled eggs or grilled chicken
  • Hummus, veggies, fruit
  • PURA Kids Juice Box
“Lunchbox-friendly and nutrient-dense. PURA is a treat without the sugar spike.”
Afternoon Pick-Me-Up
  • Homemade popcorn or pretzels
  • Dried fruit or dark chocolate squares
  • PURA Soda
“Sometimes I’ll split a can between my girls. They love the fizz - I love that it has less than half the sugar of most sodas.”

Dinner
  • Grilled chicken or veggie sausages
  • Sweet potato wedges
  • Steamed broccoli
“Simple, colourful, and served family-style. Everyone eats what they need.”

Evening Snack
  • Frozen banana ‘nice cream’
  • Yoghurt with honey and chia seeds
  • Homemade oat biscuits
Where PURA Fits In
With no artificial colourants or preservatives, PURA Soda and PURA Kids Juice Boxes offer a naturally sweetened, low-sugar alternative to traditional drinks - using real fruit juice and cane sugar, not artificial sweeteners.

“We always have a few in the fridge,” says Daniella. “They’re easy to pack, the kids love the taste, and I feel good about what I’m giving them.”





The Bottom Line
Sugar isn’t going anywhere - and it doesn’t have to. But by choosing less of it, and focusing on better quality when it does appear, families are rewriting the script on how we nourish kids.

Because in the end, the healthiest habits aren’t the most restrictive - they’re the ones that actually work.

Stockists
Available at major retailers including Checkers, Spar, Pick n Pay and Clicks, with prices ranging from R14.99 to R16.99 per can.

PURA entered the market in 2017 and has since become a global disruptor in the better-for-you beverage space. With award-winning sodas made from fruit, natural cane sugar and zero artificial additives, the brand is sold in the US, Europe, Middle East and beyond. Headquartered in Cape Town with global operations in Bath, UK, PURA is set to become a $1 billion brand in the health-forward drinks market.