Organisers, Lord’s London Dry Gin in partnership with TRACE Naija, announced the upcoming show in a statement on Monday. They described the concert as part of an ongoing effort to celebrate music, culture, and lifestyle through live performances.
Over the years, TRACE Live has built a reputation as one of the country’s premier live music platforms, with a track record of featuring some of Nigeria’s biggest acts, including Wande Coal, MI, D’banj, Mayorkun, Chike, Fireboy, Ruger, and Johnny Drille.
Tiwa Savage’s inclusion signals another high point for the platform. Widely regarded as one of the continent’s most successful female artistes, she has taken Afrobeats to global stages, performing at venues such as the Royal Albert Hall in London and Coachella in California. With hits like All Over, Lova Lova, and Koroba, her music continues to resonate across generations.
Commenting on the announcement, Gbemileke Lawal, Marketing Manager at Nigeria Distilleries Limited, said the collaboration aligns with the brand’s vision of curating cultural experiences that connect with younger audiences.
“Partnering with TRACE Live has always enabled us to craft memorable cultural moments, but having Tiwa Savage lead this celebration is particularly significant. It reflects our vision of blending artistry, excellence, and lifestyle in ways that resonate strongly with Gen Z and today’s cultural tastemakers,” Lawal noted.
According to the organisers, the event will not only spotlight Tiwa Savage’s artistry but also further entrench Lord’s Gin as a vibrant supporter of Nigeria’s entertainment industry, deepening its ties with the youth-driven cultural space.