According to a Bloomberg News report on Wednesday, Apple plans to pay about $1 billion annually for access to the Gemini model — an AI system boasting 1.2 trillion parameters, far surpassing the scale and sophistication of Apple’s current in-house systems.
The collaboration, still being finalized, comes after months of internal evaluation and underscores Apple’s determination to enhance Siri’s conversational and contextual understanding amid intensifying competition from AI-powered assistants developed by rivals such as OpenAI, Anthropic, and Google itself.
Sources cited by Bloomberg described the partnership as a temporary measure, with Apple expected to rely on Google’s Gemini as a stopgap solution until its own proprietary large-language models are fully developed and optimized for iPhone and other devices.
The deal would represent one of Apple’s most significant AI partnerships to date, signaling a pragmatic shift from its traditional emphasis on self-reliant innovation to a more open strategy of collaborating with other tech leaders to meet the growing demands of the AI race.
Both Apple and Alphabet, Google’s parent company, have not yet commented publicly on the reported agreement.
If confirmed, the partnership would further intertwine the interests of two of the world’s most powerful technology firms — one dominating in hardware ecosystems, the other in AI infrastructure — as they compete to define the next era of intelligent consumer devices.