Apple has confirmed a round of layoffs affecting parts of its global sales organization, describing the move as a targeted restructuring aimed at strengthening how the company connects with major customers. The iPhone maker said only a “small number” of roles will be impacted and emphasized that hiring continues in other areas.
According to a statement shared with Reuters, Apple is encouraging affected employees to apply for open positions within the company. While Apple did not disclose the full scope of the changes, reports indicate that the cuts touch several teams responsible for managing large institutional accounts.
Bloomberg News, which first reported the restructuring, said the layoffs include account managers who work with key clients such as corporations, educational institutions, and government bodies. Staff who run Apple’s briefing centers—spaces used for high-level product demonstrations and meetings with major prospective customers—were also affected.
One of the most significantly impacted groups is reportedly a U.S. government-focused sales unit that liaises with agencies including the Department of Defense and the Department of Justice. Bloomberg noted that the team had already been navigating a difficult operating environment following a 43-day federal government shutdown and broader spending reductions initiated by the Department of Government Efficiency (DOGE).
Apple’s move comes at a time when several major technology and telecommunications companies are adjusting their workforce structures. In recent weeks, Verizon, Synopsys, and IBM have all announced layoffs as businesses recalibrate in response to shifting priorities and economic pressures.
While Apple has historically avoided large-scale job cuts seen elsewhere in Silicon Valley, the latest restructuring signals a strategic shift in how the company manages high-value customer relationships—an area that remains essential as competition intensifies across hardware, services, and enterprise solutions.