Speaking during a recent industry panel on the future of Nollywood in the digital era, Odugbemi emphasized the international impact of Nigerian cinema. “I think Nigerian films are cultural superpowers because if it is just about connecting with other cultures, we are already there. What we need is to build on what we have achieved so far to attract further collaborations and have a strong and viable industry,” he said.
Odugbemi also highlighted the role the Nigerian government could play in promoting the country’s creative industry abroad. Drawing comparisons to cultural promotion efforts by France and Germany through institutions such as the Francais Allianz and the Goethe Institute, he suggested that Nigeria intentionally develop similar initiatives to showcase its films and culture in other countries. “The government should look into this and begin work on it in earnest,” he added.
Widely recognized for his contributions to Nollywood, Odugbemi has consistently been praised for elevating Nigerian cinema and representing the country on the international stage. His remarks at the panel underscore the potential of Nigerian films not only as entertainment but also as tools for cultural diplomacy and global influence.