With more than 20 years shaping consumer engagement and brand equity, Ifada has become a central figure in Nigeria’s marketing arena. Her strategic oversight of beloved brands such as Peak and Three Crowns has not only strengthened market presence but also anchored campaigns that resonate with families across the country, further entrenching FrieslandCampina WAMCO’s industry leadership.
The latest recognition adds to a distinguished roster of accolades she has accumulated in recent months. Among them are Outstanding Marketing Amazon of the Year from Marketing Edge, Marketing Director of the Year at the Brand Handlers Awards, and dual listings among WIMCA’s Top 50 Most Influential Women in Marketing and Communications. Her expanding global footprint was equally highlighted through her recent role as a judge for the International Content Marketers Award (ICM).
In her acceptance speech, Ifada credited her team for the achievement, calling it “a celebration of shared vision, creativity, and relentless dedication.”
Industry observers view her win as part of a broader trend showcasing the rising impact of women redefining and driving marketing innovation in Nigeria.