mediareach OMD, the leading media agency network in West and Central Africa, has released the 2024 edition of its Media Facts Book, a comprehensive guide offering insights into media and marketing trends across 23 countries in the region. The publication provides a detailed review of 2024 activities and serves as a key reference for marketers, advertisers, and communication professionals navigating Africa’s evolving media landscape.

First published in 2001, the Media Facts Book has become the only resource of its kind in West and Central Africa, offering reliable data for media planning and strategic decision-making. The latest edition presents updated information on media consumption patterns, advertising spend trends, digital transformation, audience behavior, and economic indicators shaping the industry.

Stephen Onaivi, Managing Director of mediareach OMD (West and Central Africa), highlighted the significance of the publication, stating that it “goes beyond statistics. It tells the story of a vibrant, evolving media ecosystem across our region.” He added that the guide is designed to empower brands and businesses with data-driven insights for informed decision-making.

The release reinforces mediareach OMD’s mission to bridge local market realities with global best practices, offering a holistic perspective on opportunities and challenges within the media sector.

The 2024 Media Facts Book is now available for purchase by partners, clients, and industry stakeholders through the mediareach OMD website at www.mediareachomd.com.