Ghana’s advertising landscape is entering a new phase of data-driven precision as Publicis West Africa (PWA), in collaboration with global ad-tech firm Moving Walls, introduces the country’s first advanced Out-of-Home (OOH) measurement platform. The initiative is positioned to transform how brands and agencies plan, track, and evaluate OOH campaigns, bringing a level of accountability that has long been sought in the market.

The platform provides real-time analytics capable of capturing audience behaviour, impressions, and engagement patterns across OOH media assets. In an industry where measurable results increasingly guide investment decisions, the ability to quantify reach and impact equips advertisers with the tools needed to allocate budgets more effectively and fine-tune campaign performance.

According to Anand Badami, SVP at Publicis West Africa, the launch represents a significant step in the company’s mission to modernize media measurement across the region. He noted that the partnership introduces globally recognized best practices into the Ghanaian market, reinforcing PWA’s commitment to delivering data-led solutions for its clients.

Muyiwa Aleshinloye, Head of Media at PWA, emphasized that the platform gives advertisers unprecedented clarity. For the first time in Ghana, brands will be able to plan and optimize their OOH campaigns with measurable precision, driving improved returns on investment and building greater confidence in the medium.


From Moving Walls’ perspective, the launch symbolizes more than a technological upgrade—it represents an evolution in how OOH media is valued. Founder and CEO Srikanth Ramachandran highlighted the opportunity for Ghana and Africa at large to align OOH planning and measurement with the rigor traditionally reserved for digital media. The collaboration, he said, raises the bar for accountability, transparency, and strategic decision-making.

The platform is now open to advertisers, media planners, and brand managers who wish to explore its capabilities. Interested users can request access or schedule a demonstration by contacting: info@publiciswestafrica.com.