The fourth edition of the Africa Creative Market (ACM) delivered four packed days of industry-driven programming at the Landmark Event Centre in Lagos, spotlighting the depth and diversity of Africa’s creative economy. Held from September 16 to 19, the event brought together creators, investors, policymakers and cultural leaders from across the continent and the wider global community.

According to the organisers, ACM 2025 offered a holistic exploration of Africa’s creative sectors, with simultaneous sessions across four stages covering film, fashion, digital art, music, technology, intellectual property, and policy. This year’s gathering positioned the platform as a key driver for collaboration, capacity development and long-term ecosystem growth.

A major highlight of the event was the Women in Film and TV Conference, which convened trailblazers from Ghana, Senegal, South Africa, Kenya, Cameroon, Zambia, the United States and the United Kingdom. The session featured notable voices such as Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; former First Lady of Ekiti State, Erelu Bisi Adeleye-Fayemi; veteran actress and producer, Joke Silva; British Council Country Director Donna McGowan; and U.S. Consul General Rick Swart. Speakers underscored the need for stronger investment in the visibility and development of women’s narratives across screen industries.

Dignitaries at The Women in Film and TV Conference, including Bimbo Oloyede, Donna McGowan, Joke Silva, Erelu Bisi, Toke Benson, Rick Swart, and Dr. Inya Lawal

The conference concluded with the WIFTAfrica Gala and Awards, honouring outstanding contributions to African storytelling. Recognised organisations and individuals included the Gates Foundation, Women in Film LA, Felicia Naiwa Sithebe, the U.S. Consulate General in Lagos, Fatou Jupiter, Erelu Bisi Adeleye-Fayemi, The Gurl Boss Productions, the Ladima Foundation, Joke Silva and Bimbo Oloyede, among others celebrated for their impactful work in film and television.

Another key component of ACM 2025 was the Creative Continuum Africa Summit, led by actor Bucci Franklin. The summit examined the health, financial stability and long-term sustainability of creative professionals, emphasising the need for stronger support systems within Africa’s rapidly evolving creative landscape.

With its blend of industry insight, policy engagement and cross-border networking, this year’s Africa Creative Market reinforced its status as a leading hub for nurturing talent and amplifying African creativity on the global stage.