The momentum began building when BBNaija Season 10 winner, Imisi, took to Twitter to share heartfelt stories about the individuals who have shaped her journey. Her openness struck a chord with her large fanbase, prompting thousands of Nigerians to join the conversation by reflecting on their own “real people”—family, friends, mentors, and supporters who keep them grounded.
The conversation deepened further when popular Instagram creator Asherkine added his voice. With a mix of humour and relatable storytelling, he discussed the importance of having sincere people in his circle and noted how Malta Guinness has remained a consistent part of his personal and creative story. His call for others to celebrate the real ones in their lives helped the campaign broaden its reach across platforms.
From the brand’s perspective, the groundswell of engagement aligns with what Malta Guinness aims to champion. Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, explains that authenticity is central to the company’s identity and mission. He describes the campaign as a celebration of Nigerians embracing their truth and the relationships that keep them inspired.
Influencer Asherkine echoes this sentiment, emphasizing that the campaign resonated with him because it reflects what people appreciate about Malta Guinness itself—uncomplicated, uplifting, and consistently genuine. For him, encouraging people to honour the authentic figures in their lives aligns naturally with the brand’s ethos.
As the “Real in Every Way” movement continues to spread, users across the country are contributing stories, tributes, and reflections, turning the campaign into a shared cultural moment. For many, raising a can of Malta Guinness has become a symbolic gesture—a simple toast to the people and experiences that keep life real.