Lagos is gearing up for one of the season’s most anticipated music events as Pepsi officially announces the GOAT (Greatest of All Time) Experience concert, set to take place on December 28, 2025. The event will be headlined by Nigerian superstar Wizkid, promising an unforgettable night for fans and music lovers alike.

The announcement comes as part of Pepsi’s ongoing #BabaForTheStreetz campaign, a December celebration that highlights Nigeria’s vibrant music and cultural scene. The initiative aims to capture the energy and excitement of the festive “Detty December” period, a time when music, entertainment, and social experiences take center stage across the country.

Over the years, Pepsi has played a pivotal role in shaping Nigeria’s entertainment landscape, sponsoring major concerts, festivals, and cultural events that have become synonymous with the country’s pop culture. The GOAT Experience continues this tradition, positioning Pepsi at the forefront of music-driven cultural experiences.

Wizkid’s performance in Lagos is expected to be a highlight of the holiday season, drawing fans from across the city and beyond. Known globally for his influence on Afrobeat and Nigerian music, Wizkid’s headline act underscores the global reach of local talent and the growing prominence of Nigeria’s music industry on the world stage.

Beyond the star-studded lineup, the GOAT concert represents Pepsi’s commitment to amplifying the voices, sounds, and energy of Nigerian streets. In a month already packed with events, the concert stands out as a landmark cultural moment, blending music, lifestyle, and community in true Detty December fashion.

As Lagos counts down to December 28, excitement is building for a night that promises high energy, unforgettable performances, and a celebration of Nigerian music and culture—reinforcing Pepsi’s role as a key driver of the country’s entertainment scene.