A fresh wave of consumer rewards is sweeping across Nigeria as Premier Cool, the country’s leading antibacterial cooling bar soap, introduces a major nationwide promotion designed to put instant cash in the hands of everyday Nigerians. Branded “10K for 10K,” the campaign is being delivered in partnership with PalmPay, Nigeria’s leading digital bank, and is positioned as both a celebration of consumer loyalty and a practical response to current economic realities.

At the heart of the promotion is a simple but powerful promise: 10,000 Nigerians will each receive ₦10,000, translating to a total cash payout of ₦100 million, credited instantly to winners’ PalmPay wallets. The promo runs for three months, from January 12 to April 11, 2026, with 111 winners emerging daily throughout the period.

The initiative underscores Premier Cool’s intent to go beyond hygiene and freshness by offering tangible financial relief. Speaking on the campaign, Mr. Oghale Elueni, Managing Director, PZ Cussons Africa, explained that the promotion was conceived with the realities facing Nigerian households in mind. He noted that with financial pressure affecting many families, the brand is using this opportunity to ease the burden and “refresh Nigerians emotionally and financially” through a trusted household name. He added that participation is deliberately straightforward and that rewards are credited instantly via PalmPay.

Participation in the “10K for 10K” promo has been designed to be seamless and accessible. Consumers are required to follow three easy steps:

  • First, purchase a promo-coded pack of Premier Cool 110g, available in Ultimate or Black variants, and unwrap the pack to reveal a unique code inside.
  • Second, scan the QR code on the pack, which directs participants to the campaign microsite and the PalmPay app.
  • Third, enter the unique code on PalmPay to trigger an instant draw for a chance to win ₦10,000 immediately.

In addition to the cash prizes, new PalmPay users who participate in the campaign stand to receive a welcome bonus of up to ₦5,550, reinforcing PalmPay’s commitment to practical value, inclusion, and smarter everyday banking for Nigerians.

Also commenting on the partnership, Chika Nwosu, Managing Director of PalmPay Nigeria, described the campaign as a strong reflection of PalmPay’s mission to deliver real, everyday value. By collaborating with a brand that Nigerian families have trusted for decades, he said PalmPay is further strengthening its promise of smarter banking that supports daily living, saving, and long-term financial growth.

At its core, the campaign is built around the theme “Rewarding Loyalty, the Premier Cool Way.” Premier Cool continues to emphasize that freshness should come with real rewards, and the “10K for 10K” promo demonstrates how consumer loyalty can translate into meaningful benefits. Backed by decades of heritage under PZ Cussons, Premier Cool remains a symbol of reliability, family well-being, and consistent quality in Nigerian homes—now paired with instant financial rewards that prove that staying fresh truly pays.