Asuquo argued that the Grammys leverage Nigerian music and talent to boost the U.S. economy—particularly in Los Angeles—while offering little beyond temporary recognition. He suggested that the awards often dangle validation before Nigerian artists “like a carrot,” only for it to disappear.
“I think Grammy is using Nigerians to boost the GDP of Los Angeles. It’s like a carrot dangling in front of us and it goes away,” he said.
His comments came after the Best African Music Performance category, where South African singer Tyla won again, defeating Nigerian nominees in the category. Despite the global popularity of Nigerian music and Afrobeats, Asuquo contended that the industry still lacks strong, respected institutions that can reward excellence on its own terms.
He urged stakeholders in the Nigerian music industry to focus on building credible, homegrown award platforms rather than seeking foreign validation.
“I think we need to build something that is ours,” he said, drawing a comparison with American sports culture. “It’s only America that will do Super Bowl and be playing it themselves.”
Asuquo’s remarks highlight growing frustration among Nigerian creatives who feel that international recognition does not always translate into meaningful support or fair acknowledgment of their contributions to the global music scene.