The U.S.-based technology group plans to launch its delivery services in seven additional European countries this year, including the Czech Republic, Greece and Romania. The expansion is part of a broader strategy aimed at generating an estimated $1 billion in additional gross bookings over the next three years.
Further market entries are expected in Austria, Denmark, Finland and Norway, marking one of the company’s most significant regional growth initiatives in recent years.
Susan Anderson, Uber’s global head of delivery, told the Financial Times that the company sees an opportunity to intensify competition and improve customer value across the sector. The expansion comes as major technology and delivery platforms compete aggressively for market share in Europe, where consumer demand for online food ordering remains resilient despite economic pressures.
Uber did not immediately respond to a request for comment from Reuters.
The latest push follows another strategic move earlier this week, when Uber agreed to acquire the delivery arm of Getir from its Emirati controlling shareholder, Mubadala Investment Company. The transaction is expected to bolster Uber’s presence in Turkey and further consolidate its position in key international markets.