Regarded as one of the continent’s most credible platforms for recognising marketing impact and innovation, the ADVAN African Awards celebrate exceptional campaigns, compelling brand storytelling, and measurable business results. With evolving criteria that reflect the fast-changing dynamics of African marketing, the awards have steadily grown in scope and influence.
At the core of this year’s edition is an internationally curated jury, tasked with ensuring integrity, transparency, and global relevance. The panel draws on expertise from communications, research, academia, and brand leadership, bringing varied perspectives to the evaluation process.
The 2026 jury includes Mouna Jazouli, Chief Communications and Institutional Relations Officer at Bank of Africa (Morocco); Emmanuella Milne, Research Consultant at Revelator Research Inc. (USA); Brian Yuyi, CEO of the Marketing Association of South Africa (MASA); and Prof. Dixon-Ogbechi, Professor of Marketing & Decision Sciences in Nigeria.
Additional members include Bolajoko Nkemdinim, PhD, Professor of Marketing; Dr. Aderemi Victor Ademilua, Marketing Faculty, Covenant University (Nigeria); Abidemi Junaid, Director & Lead at Creative Domain, Kantar; Toruka Osadunkwu, Director at Marketing Heritage Ltd; and Zion Rufus, Brand Strategist and Vice President of Communications and Events at the Association of Digital Marketing Professionals of Nigeria (ADMARP).
As the industry prepares for the awards ceremony on Saturday, March 28, 2026, at the MUSON Centre, the jury will play a pivotal role in identifying brands and professionals that not only achieve business objectives but also redefine the future of African marketing.
Beyond its impressive composition, the jury highlights ADVAN’s commitment to a merit-driven, multi-layered evaluation framework. Entries undergo an initial eligibility screening and category alignment before detailed scoring across key criteria, including creativity, strategic insight, execution, and measurable impact.
Jurors independently review submissions before convening to deliberate and validate top entries. The process ensures that winning campaigns demonstrate both excellence in storytelling and tangible business and societal value. Designed to minimise bias and uphold consistency with global best practices, the jury framework reinforces ADVAN’s dedication to recognising authentic marketing excellence across the continent.