The new iPhone 17e starts at $599 and now includes 256 gigabytes of storage as standard, a notable increase for Apple’s most affordable current-generation model. The launch comes at a time when memory chip prices are climbing due to a global shortage, signaling that Apple may be absorbing some of the added component costs to maintain its competitive edge.
By boosting storage without raising the entry price, Apple is effectively enhancing the value of its lower-tier offering. Industry analysts suggest the move amounts to a de facto price cut, since customers previously had to pay extra to upgrade to 256GB. The strategy appears aimed at attracting cost-conscious buyers and defending market share in an increasingly competitive handset landscape.
Pre-orders for the iPhone 17e will open at 6:15 a.m. Pacific Time on Wednesday in more than 70 countries and regions. The device is scheduled to go on sale starting March 11.
Performance and Connectivity Upgrades
The iPhone 17e is powered by Apple’s new A19 chip, built on 3-nanometer process technology, delivering improved performance and efficiency compared with earlier entry-level models. The device also introduces the company’s C1X modem, which Apple says provides faster cellular speeds while reducing power consumption.
For the first time in the “e” lineup, the 17e supports MagSafe, enabling compatibility with Apple’s magnetic ecosystem of chargers and accessories. The addition allows for wireless charging speeds of up to 15 watts, an upgrade over the slower standard Qi charging available on its predecessor.
New iPad Air Models Debut
In addition to the smartphone launch, Apple introduced a redesigned iPad Air lineup powered by its M4 chip. The 11-inch model starts at $599, while the larger 13-inch version is priced from $799.
AI Infrastructure Talks Surface
Separately, Google has explored hosting servers in its data centers to support a future version of Siri powered by its Gemini AI system, according to a report by The Information. The arrangement would reportedly meet Apple’s privacy requirements and comes at Apple’s request.
Neither company immediately responded to requests for comment on the report.