The signing took place during an exclusive evening hosted by Mrs. Mojisola Hunponu-Wusu, Founder and President of Woodhall Capital International, attracting prominent figures from Africa’s financial, business, and creative sectors.
The ceremony drew some of the continent’s most influential economic leaders, including Professor Benedict Oramah, President of the African Export-Import Bank, and Mrs. Kanayo Awani, Executive Vice President of the Intra-African Trade Bank at Afreximbank. Their presence highlighted the growing recognition of African creative industries as key drivers of economic growth.
Renowned Nigerian filmmaker and global creative icon, Ms. Funke Akindele, also attended, emphasizing the bridge between African storytelling, creativity, and business innovation.
Reflecting on the journey, Lawson recalled a pivotal conversation with Mrs. Hunponu-Wusu at Harrods in London a year ago. “She graciously stepped into the role of mentor, offering guidance on building sustainable African enterprises,” Lawson said. “To see that conversation evolve into a structured international facility within a year is a testament to vision, mentorship, and faith.”
Lawson described the agreement as more than a business milestone. “What we are building with Dabota Cosmetics is not simply a beauty brand,” she said. “It is a platform representing African creativity, enterprise, and the possibility of global scale.”
The event also underscored the growing synergy between Africa’s financial institutions and its creative industries, signaling stronger financial support for African-founded brands aiming for international relevance. Analysts note that the involvement of Afreximbank leadership reflects a broader recognition of the beauty sector’s economic potential.
For Mrs. Hunponu-Wusu, the partnership illustrates the importance of backing visionary African founders and supporting the continent’s emerging global brands. Lawson also praised her team and Woodhall Capital’s advisory team for their professionalism and dedication in bringing the agreement to fruition.
Industry experts suggest that the deal positions Dabota Cosmetics as a brand to watch in the coming years, as global demand for African beauty products continues to rise.
Summing up the milestone, Lawson said: “This represents years of disciplined building, reinvention, and faith in God’s timing. By God’s grace, we are creating something that will endure and open doors for generations to come.”
With the MoU signed, Dabota Cosmetics now embarks on a new chapter—one that aims to take African beauty, creativity, and entrepreneurship to the global market.