In a recent post shared on his Instagram page, Akinmolayan weighed in on the evolving challenges within the industry, particularly pointing to the instability of streaming platforms. He noted that several streaming services have entered and exited the Nigerian market in recent years, raising questions about their long-term viability as a primary distribution channel.
By contrast, he highlighted the relative resilience of cinemas, singling out Silverbird Cinemas as a model of steady growth. Since its launch at the Silverbird Galleria, the cinema chain has continued to expand its audience despite navigating major disruptions such as the COVID-19 pandemic, rising inflation, and security concerns.
Akinmolayan questioned why more investment has not been directed toward building additional cinemas nationwide, arguing that the model—though not without its challenges—appears to be the most consistent and scalable option currently available.
He suggested that the industry rethink how cinemas are structured, proposing more cost-effective formats that do not necessarily rely on large, high-end mall complexes. According to him, a redesigned approach could make cinema operations more commercially viable and accessible.
The filmmaker went further to propose an ambitious target: the establishment of 100 new cinema locations across Nigeria within the next two years. He believes such an expansion could significantly strengthen Nollywood’s distribution network and provide filmmakers with a more dependable platform for reaching audiences.
His comments have sparked conversations within the creative industry, especially as stakeholders continue to grapple with the impact of shifting consumer habits and the uncertain future of streaming in the Nigerian market.