The project, currently in early development, will feature the snaggle-toothed creatures in a live-action and CGI hybrid format, marking a major step in the global expansion of the Labubu franchise.
From collectible craze to cinematic debut
Labubu, created in 2015 by Hong Kong artist Kasing Lung, surged to global fame nearly a decade later, evolving into a cultural phenomenon. The quirky, “ugly-cute” dolls have been spotted as fashion accessories carried by celebrities including Rihanna and Dua Lipa, helping fuel their viral appeal.
Sold primarily through “blind boxes,” the collectible figures offer buyers an element of surprise, with rare editions fetching thousands of dollars on resale markets. Typically priced around $40, the dolls have drawn massive queues at stores worldwide.
Pop Mart revealed it sold over 100 million Labubu units globally last year, underscoring the scale of the brand’s popularity.
Creative team and vision
The upcoming film was unveiled in Paris, with acclaimed director Paul King—known for Paddington and Wonka—attached to the project. King will also co-write the screenplay alongside Steven Levenson, a Tony Award-winning writer.
According to Pop Mart, the film aims to translate “Labubu’s whimsical world” into a cinematic experience that blends artistic storytelling with global appeal.
Soft power and global expansion
Chinese officials have pointed to Labubu’s international success as a sign of the country’s growing cultural influence, with the characters gaining traction across Europe and North America despite complex geopolitical sentiments.
Pop Mart itself has rapidly expanded, now operating more than 600 stores across over 30 countries and regions.
While no release date has been announced, the film marks a significant milestone for the brand as it transitions from collectible toy sensation to potential global entertainment franchise.