In a post shared on her Instagram page on Thursday, Abudu emphasized the need for patience and long-term commitment as homegrown streaming services continue to establish themselves.
“It’s still very early days for the new indigenous Nigerian streaming platforms that have launched recently. At EbonyLife ON Plus, we are committed to doing what we can to grow and strengthen our platforms. We understand that it is a long journey and we are prepared for the work and patience it requires,” she said.
Abudu highlighted Africa’s abundant cultural heritage and rich storytelling tradition as a key advantage for the continent’s entertainment industry. “We are a continent rich in culture, tradition, and powerful stories. We must learn from global success stories, adapt what works, and create our own pathways because that is exactly what others have done,” she noted.
The media executive framed the current moment not as a setback, but as an opportunity for African creatives to assert control over the content ecosystem. “I truly believe we are capable of this. The future is in our hands. Let us build it with confidence, collaboration, and belief. Personally, I see this as an opportunity rather than a challenge. Local for Local. Local for Global.”
Her comments come amid reports that Canal+ is considering shutting down the streaming service Showmax following its acquisition of MultiChoice, as part of broader cost-cutting measures, according to an exclusive report by Variety.
“No one is coming to save us. It’s up to us to build a sustainable business model that truly works for our market,” Abudu stressed, underscoring the importance of African-led solutions in the digital entertainment space.