Sola Benson

Former Big Brother Naija housemate Sultana has pledged her support for Cross River State’s tourism initiatives, offering to serve as a tourism ambassador to help showcase the state’s culture and attractions.

The development was announced in a statement by the Cross River State Government following Sultana’s courtesy visit to Governor Bassey Otu at his country residence in Adiabo, Odukpani Local Government Area.

Governor Otu welcomed the visit, noting its significance during the Easter period, and praised Sultana for taking the time to engage with the state. He highlighted her roots in Cross River and expressed pride in celebrating indigenes who excel nationally and internationally.

“We are building a Cross River State that will lead Nigeria in the creative economy. We have put down a solid foundation to make our state the next destination, be it in culture, heritage, or social expression. Now that you have attained this level, there must be time and energy to sustain and even move forward. We will be part of that engine, that catalyst, that will continue to support you to even greater heights,” Otu said.

The governor commended Sultana’s performance on Big Brother Naija, describing her journey as a testament to resilience and courage in a competitive arena. He further underscored the growing importance of the creative economy in the state and expressed openness to collaborating with her to strengthen Cross River’s standing in culture, tourism, and entertainment. Otu added that the government is positioning the state as a leading destination in Nigeria’s creative and tourism sectors through ongoing investments in infrastructure and cultural promotion, assuring her of institutional support to sustain her growth and expand her influence.

BBNaija’s Sultana visits Otu, offers to serve as C’River tourism ambassador...Photo Credit: David Williams/ Facebook/ James Eku
Sultana, in her remarks, praised the governor’s leadership, noting visible progress in infrastructure, tourism promotion, and the rebranding of Cross River State. She expressed readiness to leverage her platform to promote the state, particularly through flagship events such as Carnival Calabar.

“It is my earnest desire to leverage my platform to support your administration. I humbly offer myself as an ambassador for tourism in Cross River State to help amplify our beauty, culture, and unique experiences, especially through Carnival Calabar. I am open to contributing in any capacity deemed fit by Your Excellency, whether in promoting the Carnival or serving within the creative industry to enhance the state’s visibility on national and global stages,” she stated.

Otu disclosed that further engagements would be held to formalize areas of collaboration and involve relevant stakeholders to drive the initiative. Sultana reaffirmed her connection to Cross River State and expressed optimism that with the right partnerships, the state could strengthen its position as a major hub for tourism and cultural excellence.