The newly launched AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) Brand Report is integrated into the PR Newswire Amplify platform. It provides data-driven insights into how large language models (LLMs) reference, rank, and describe brands—offering a more nuanced alternative to traditional SEO metrics.
A Shift from Search Engines to Answer Engines
The rise of generative AI tools has fundamentally changed how audiences discover information. Instead of browsing links, users increasingly rely on direct answers generated by AI systems. This shift has made it critical for brands to understand not just whether they appear in search results, but how they are portrayed in AI-generated responses.
To address this, the new report leverages technology from Trajaan, a search intelligence firm recently acquired by Cision. Together, these tools analyze brand visibility across three key dimensions:
- Mentions: Measuring share of voice, ranking, and visibility across different AI models over time
- Sources: Identifying which websites and domains influence AI-generated answers
- Answers: Providing real examples of how AI systems respond to queries about a brand
This structured approach allows communications teams to see not only where they stand, but also how to improve their positioning within AI-driven environments.
From Insight to Action
A key advantage of the AEO & GEO Brand Report is its integration within the Amplify platform, enabling users to act on insights immediately. Communications professionals can identify gaps in AI visibility and address them through targeted content distribution strategies, including PR campaigns and multichannel amplification.
According to Matt Brown, understanding AI-driven brand representation is becoming essential: as AI systems increasingly shape public perception, organizations have a unique opportunity to define their narrative at the source.
Closing the AI Visibility Gap
One of the biggest challenges facing brands today is a lack of tools to measure how they appear in AI-generated content. The new report aims to fill this gap by connecting content strategy with measurable outcomes in AI ecosystems.
By combining PR Newswire’s distribution network with Trajaan’s analytics capabilities, organizations can better align their messaging with the signals that AI models prioritize—such as authoritative sources and consistent narratives across channels.
Matthieu Danielou emphasized that this integration allows brands not only to influence how they are represented by AI systems, but also to quantify that influence in terms of visibility and business impact.
Preparing for an AI-First Communications Landscape
The launch of the AEO & GEO Brand Report reflects a broader shift in digital communications. As generative AI becomes a primary gateway to information, success will depend on more than traditional search optimization. Brands must now ensure their content is discoverable, credible, and accurately represented within AI-generated answers.
With tools like this, PR professionals are better equipped to navigate the transition—moving from reactive monitoring to proactive strategy in shaping how their organizations are understood in an AI-first world.