The appointments reflect the agency’s broader strategy to deepen its expertise across integrated marketing, digital innovation and business growth as competition within the communications industry continues to evolve.
Oyefi joins the agency with more than a decade of experience spanning sectors including Oil & Gas, Banking, FMCG, and both alcoholic and non-alcoholic beverage categories. Over the years, he has built a reputation for creating culturally relevant campaigns designed to drive visibility, audience engagement and measurable commercial results across Nigerian and international markets.
His professional journey includes roles at companies such as BJ Bison, X3M Ideas, Enyo Retail & Supply and Exposé Marketing, where he worked on diverse brand campaigns and consumer-focused projects.
Through those experiences, Oyefi developed expertise in brand strategy, integrated marketing campaigns, experiential activations, consumer engagement and commercial execution. He is particularly recognised for translating business goals into insight-driven marketing solutions capable of building authentic connections between brands and their audiences.
In his new role as Business Lead, he will oversee strategic client relationships, business expansion initiatives and campaign execution while collaborating with teams across the agency to ensure long-term value delivery for clients.
At the same time, the agency has officially confirmed Tosin Oladipo as Head of Digital following years of contributing to the company’s digital growth and marketing operations.
With more than 15 years of experience in marketing and communications, Oladipo brings extensive knowledge in digital strategy, project management, team leadership and performance marketing. His work has involved supporting organisations and SMEs with data-driven campaigns aimed at increasing customer engagement, improving visibility and accelerating business growth.
His expertise cuts across social media marketing, email campaigns, search engine optimisation, web development and digital campaign optimisation, with a strong emphasis on return on investment and sustainable growth in the digital marketplace.
Known for his practical leadership approach and strategic mindset, Oladipo has helped several businesses strengthen market positioning, improve customer acquisition and expand their digital presence across multiple sectors.
As Head of Digital, he is expected to lead Ideas Origin Media’s digital operations and innovation strategy, ensuring the agency continues to provide modern, performance-driven marketing solutions tailored to the changing demands of brands and consumers.
The agency stated that both appointments underscore its commitment to investing in top industry talent while building a leadership structure capable of delivering world-class solutions across traditional advertising, experiential campaigns and digital communications.