The campaign, a themed extension of the city’s long-running “CondomTO” programme, will distribute free, limited-edition condoms to football fans visiting Toronto for six World Cup matches, including a Round of 32 fixture.
The condoms will be available at four sexual health clinics and selected community centres across Toronto, with officials confirming that supplies will be distributed free of charge and on a first-come basis.
No appointment or screening will be required, as the city encourages easy and stigma-free access to protection during the high-traffic event period.
The special-edition condoms come in six football-themed designs, created to tie into the excitement of the global tournament.
One of the designs, named “Peaches & Cream,” features playful peach and eggplant illustrations and has already generated attention on social media for its humorous approach to public health messaging.
Toronto Public Health says the initiative is part of broader efforts to reduce the spread of sexually transmitted infections (STIs), which health experts note often rise during major international gatherings due to increased travel, nightlife activity, and large social crowds.
A spokesperson for the agency said major sporting events naturally bring people together, and the goal is to ensure that fans can enjoy the experience safely while being informed about sexual health.
This is not the city’s first themed health campaign tied to a major sporting event. Toronto previously rolled out a similar initiative during the 2015 Pan American and ParaPan American Games, using the same strategy of combining public health outreach with event-driven engagement.
As one of the Canadian host cities for the tournament, Toronto is expected to welcome hundreds of thousands of international visitors when Canada co-hosts the World Cup alongside the United States and Mexico.
City officials and local businesses are already preparing for increased tourism, nightlife activity, and large public gatherings throughout the competition period.
Health authorities say the campaign is designed around a straightforward message—encouraging fans to enjoy the global football festival while prioritising safety and responsible behaviour.
As officials put it, the aim is to ensure that the excitement of the World Cup is matched with practical steps that keep both residents and visitors safe.