The official unveiling in Lagos highlighted the company’s strategy of positioning the Tunisian-origin brand within Nigeria’s premium retail segment before expanding its reach to a broader consumer base.
At the launch event, Executive Director of CIBA Hospitality Limited, Dr. Ade Adegbite, explained the composition and positioning of the product, noting that it is derived from a blend of Chemlali and Chetoui olives, with Chemlali serving as the dominant variety.
The product line comes in four variants designed to cater to different culinary preferences: Smooth Extra Virgin Olive Oil, Lemon, Garlic, and Chili Pepper flavours. According to the company, this formulation preserves the traditional qualities of Tunisian olive oil while delivering a consistent and distinctive taste profile for modern kitchens.
Speaking on the brand’s global identity and market strength, Adegbite emphasized its international reach and reputation. He said:
“The Terra Delyssa brand we are launching today is a Tunisian brand that is no longer made only for Tunisians. It has become a global brand with footprints in more than 50 countries around the world”.
He further highlighted the brand’s competitive standing in major international markets, stating:
“That tells you it is one of the fastest-growing olive oil brands globally,” Adegbite said.
According to him, the product already holds strong positions across several countries, including being the number one selling olive oil brand in Canada, ranking second in France, among the top three in Sweden, and fourth in the United States.
Beyond its commercial success, Adegbite traced the brand’s heritage to more than 300 years of tradition, describing it as a transgenerational Tunisian asset that has evolved into a globally recognized name.
On distribution strategy within Nigeria, he confirmed that CIBA Hospitality Limited is serving as the sole distributor and marketer of the brand. He said:
“We are pleased to bring this product to Nigeria through our trading arm, CIBA Hospitality Limited, which is the sole distributor and marketer of the brand in Nigeria”.
The company’s rollout plan begins with Lagos and Abuja, targeting high-end retail spaces such as supermarkets and shopping malls including Justrite and Spar, while also leveraging e-commerce platforms and direct sales channels to expand visibility and accessibility.
Adegbite added that the firm is deliberately focusing on the premium segment first in order to build awareness around the oil’s nutritional value, quality, and culinary benefits before scaling into wider market categories.
“At Terra Delyssa, transparency is at the heart of everything we do. Every bottle tells a story, from the careful harvest in our groves through meticulous milling and analysis to the final bottling,” he said.
He further explained that each bottle carries a QR code that allows consumers to trace the product’s full journey—from orchard to table—reinforcing authenticity, traceability, and consumer trust.
The brand itself traces its industrial backbone to CHO Group, founded in 1996 as a fully integrated olive oil producer with operations spanning branded products, private label manufacturing, and bulk supply. Its vertically integrated structure, from cultivation through bottling, is designed to ensure consistent quality control, sustainability, and global scalability.